Download PDF
Angostura’s Mobile Order Process Transforms the Customer Experience
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Consumer Goods
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Supply Chain Visibility
- Inventory Management
Services
- Software Design & Engineering Services
- System Integration
The Challenge
Angostura Limited, a leading Caribbean rum producer, was facing challenges with its manual, paper-based sales process. The process was creating delays in getting orders and related information into SAP. The salesperson had to physically print the customer’s current data before a customer visit and orders and payment receipts were handwritten and manually entered later into SAP. This required the manual intervention from at least four separate departments multiple times along the process. While in the field, the salesperson could not directly answer customer questions regarding available stock and account balances, and would need to phone the related area to inquire.
About The Customer
Angostura Limited is a leading Caribbean rum producer with a superb collection of bitters, rum and vodka products. The world’s market leader for bitters, the company has a global geographic reach into 164 markets. Angostura has been producing bitters for more than 190 years based on a secret recipe that is known to only five people. A preferred employer of choice in Trinidad and Tobago, the company employs 330 permanent staff and a seasonal workforce of 100 people. With more than 95 percent market share in Trinidad and Tobago, Angostura Limited is continually growing its market share globally and constantly looks at competition, pricing and taste profiles to compete even more effectively.
The Solution
To support Angostura’s continuous business growth, IT’s objective was to use digital technologies to improve business processes, increase organizational efficiency and manage costs better. For this initiative, Angostura selected Software AG’s webMethods Mobile Suite. The solution employs an iPad app that gives the salesperson current information from SAP integrated with order functionality in an easy-to-use mobile format. The sales process is done in real time and orders are automatically sent from the mobile app to SAP via the SAP NetWeaver gateway. The mobile app further streamlines the sales process with a new digital product catalog and the ability to provide customer-specific discounts and digital order-signing approvals.
Operational Impact
Quantitative Benefit
Related Case Studies.
.png)
Case Study
Improving Vending Machine Profitability with the Internet of Things (IoT)
The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
Case Study
Series Production with Lot-size-1 Flexibility
Nobilia manufactures customized fitted kitchens with a lot size of 1. They require maximum transparency of tracking design data and individual processing steps so that they can locate a particular piece of kitchen furniture in the sequence of processes.
Case Study
American Eagle Achieves LEED with GE LED Lighting Fixtures
American Eagle Outfitters (AEO) was in the process of building a new distribution center. The AEO facility management team decided to look at alternate options for lighting layout that could provide energy and maintenance savings. AEO would need a full-time maintenance employee just to replace burned-out fluorescent tubes.
Case Study
Revolutionizing Rodent Control
From pet- and child-safe traps, to touch-free and live-catch rodent control solutions, Victor continues to stay committed to producing superior products that meet the varying needs of today’s pest control professionals. And, with a long standing history supporting customers in the food processing, service, and retail settings, Victor knew that strict regulations were costing organizations thousands of dollars in excess overhead trying to manage their rodent-control solutions. Trap inspections in these environments are often difficult and time consuming, requiring personnel to manually check a trap’s status multiple times per day, amounting to over six hours of manual labor. Victor is looking for an innovative way to increase operational efficiencies with the use of technology.
