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Appsvio's Innovative Use of LiveChat for Enhanced Customer Support in the Atlassian Ecosystem

Technology Category
  • Application Infrastructure & Middleware - Data Exchange & Integration
  • Networks & Connectivity - 5G
Use Cases
  • Inventory Management
Services
  • System Integration
The Challenge
Appsvio, a company that creates Jira apps distributed through the Atlassian Marketplace, was facing a challenge with customer communication. Initially, they handled all customer interactions via email, but soon realized they were juggling too many communication channels. In addition to email, they were using Jira Service Management and Hubspot’s live chat. However, the latter was not meeting their needs as they couldn’t track their chats in Jira Service Management. This lack of integration and tracking was causing inefficiencies and making it difficult for them to provide the level of customer support they aimed for. The challenge was to find a solution that would streamline their customer communication, make it more effective, and allow for real-time interaction.
About The Customer
Appsvio is a passionate app creator that works closely with its customers to develop products that aspire to be at the top of the Atlassian Marketplace. They create Jira apps that enhance Jira’s functionality in areas that the base product doesn't cover, such as time tracking. Their customers are users of these apps, who often need support with app configuration, pricing, capabilities of specific apps, and even general questions about using the Jira platform. Appsvio's customers value prompt and effective support, and the company strives to provide this through innovative solutions like LiveChat.
The Solution
Appsvio decided to implement LiveChat to get closer to their customers and make their communication more effective. This decision was driven by the desire to do something unique in the marketplace. With LiveChat, a customer using a specific Jira app can contact Appsvio while configuring the feature, allowing Appsvio’s team to provide instant support with no response delays. The company doesn’t need a dedicated support team — chats are run by three of their co-founders, all of whom are Jira-certified. They use the LiveChat mobile app, enabling them to support global customers virtually 24/7. Appsvio also uses HubSpot and Calendly integrations to check client’s license, products they use, and to book product demos and troubleshooting sessions. This solution has not only improved their customer support but also provided a source of inspiration for new apps and features.
Operational Impact
  • The implementation of LiveChat has significantly improved Appsvio's customer support. It has enabled them to react quickly and solve problems, leading to happier customers. The company has received positive feedback and reviews, reflecting the effectiveness of their support. The use of LiveChat has also allowed them to provide support within the apps on the marketplace, a feature that customers and other vendors have noted as unique. Additionally, LiveChat has become a valuable source of customer feedback and knowledge, which is used to inspire new apps and features. This close connection with customers, facilitated by LiveChat, is considered invaluable by Appsvio.
Quantitative Benefit
  • 80% of all questions from live chat are answered during the chat
  • Appsvio boasts a 4.7 out of 5 rating on the Jira Service Desk
  • Live chat support beats email support in terms of quality and speed of communication

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