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Google Cloud Platform > Case Studies > Banlinea: Leveraging Google Cloud for Innovation in Colombian Financial E-transactions
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Banlinea: Leveraging Google Cloud for Innovation in Colombian Financial E-transactions

Technology Category
  • Analytics & Modeling - Machine Learning
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Cement
  • Construction & Infrastructure
Applicable Functions
  • Product Research & Development
Use Cases
  • Construction Management
  • Infrastructure Inspection
Services
  • Cloud Planning, Design & Implementation Services
  • Data Science Services
The Challenge

Banlinea, a Colombian fintech company, was in search of robust technologies to leverage data for its digital transformation and online sale of financial products. The company aimed to change people's lives by helping them make better financial decisions. To achieve this, it needed to understand users' behaviors using digital tools. However, it was critical for Banlinea to have a robust infrastructure that provided the necessary security and certifications to assure its customers. The company also needed the ability to scale its products globally and required new data analysis tools to detect patterns from people's behaviors to develop products that meet their financial needs. Furthermore, Banlinea needed a technology that was not limited to a single type or brand, allowing for versatility, capacity, and scalability regardless of the increasing number of simultaneous customers. Business challenges included quick responsiveness in the development of its products, timely delivery of information, and a high level of security.

About The Customer

Banlinea is a Colombian fintech company that specializes in digital transformation and online sale of financial products. The company aims to change people's lives by helping them make better financial decisions. It uses digital tools to understand users' behaviors and develop products that meet their financial needs. The Banlinea team is composed of over 60 employees working in Bogota and Mexico City offices, providing services across Latin America. One of the apps developed by Banlinea, Connect, takes the products offered by financial entities to a digital environment that is closer and more friendly for customers, who now have the opportunity to avoid visiting physical branches or standing in long queues.

The Solution

Banlinea adopted Google Cloud to overcome its challenges. Google's team supported Banlinea throughout the process of adopting the new platform, providing simplified information and customized advice. Banlinea used virtualized servers, mailing, storage, and monitoring services, containers, and non-relational data. Google Cloud proved to be a non-restrictive, flexible technology that allowed Banlinea to use different databases. The platform also enabled big data analysis and machine learning applied to these databases, leading to accurate information on user behavior. Google Kubernetes Engine facilitated the development of different microservices to meet a variety of business needs. Banlinea was able to process approximately 2,000 daily transactions, with a team of up to 30 developers working on 6 or 7 projects simultaneously and only 1 infrastructure administrator. The company was able to operate without relying on a physical, on-premise infrastructure, as everything ran on the cloud. This enabled the company to work from different locations and offer its services without physical constraints.

Operational Impact

  • The adoption of Google Cloud has brought significant operational benefits to Banlinea. The company no longer relies on a physical, on-premise infrastructure, as everything runs on the cloud. This has enabled the company to work from different locations and offer its services without physical constraints. The operations area of the company has seen the largest benefits from Google's cloud technology. The flexibility of Google Cloud has allowed Banlinea to use different databases, facilitating big data analysis and machine learning. This has led to accurate information on user behavior, helping the company to develop products that meet their financial needs. The use of Google Kubernetes Engine has also enabled the development of different microservices to meet a variety of business needs.

Quantitative Benefit

  • Banlinea processes approximately 2,000 daily transactions

  • Each of the 30 developers works on 6 or 7 projects simultaneously

  • Only 1 infrastructure manager is needed

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The Zenitaka Corporation ('Zenitaka') has two major business areas: its architectural business focuses on structures such as government buildings, office buildings, and commercial facilities, while its civil engineering business is targeted at structures such as tunnels, bridges and dams. Within these areas, there presented two issues that have always persisted in regard to the construction of mountain tunnels. These issues are 'improving safety" and "reducing energy consumption". Mountain tunnels construction requires a massive amount of electricity. This is because there are many kinds of electrical equipment being used day and night, including construction machinery, construction lighting, and ventilating fan. Despite this, the amount of power consumption is generally not tightly managed. In many cases, the exact amount of power consumption is only ascertained when the bill from the power company becomes available. Sometimes, corporations install demand-monitoring equipment to help curb the maximum power demanded. However, even in these cases, the devices only allow the total volume of power consumption to be ascertained, or they may issue warnings to prevent the contracted volume of power from being exceeded. In order to tackle the issue of reducing power consumption, it was first necessary to obtain an accurate breakdown of how much power was being used in each particular area. In other words, we needed to be able to visualize the amount of power being consumed. Safety, was also not being managed very rigorously. Even now, tunnel construction sites often use a 'name label' system for managing entry into the work site. Specifically, red labels with white reverse sides that bear the workers' names on both sides are displayed at the tunnel work site entrance. The workers themselves then flip the name label to the appropriate side when entering or exiting from the work site to indicate whether or not they are working inside the tunnel at any given time. If a worker forgets to flip his or her name label when entering or exiting from the tunnel, management cannot be performed effectively. In order to tackle the challenges mentioned above, Zenitaka decided to build a system that could improve the safety of tunnel construction as well as reduce the amount of power consumed. In other words, this new system would facilitate a clear picture of which workers were working in each location at the mountain tunnel construction site, as well as which processes were being carried out at those respective locations at any given time. The system would maintain the safety of all workers while also carefully controlling the electrical equipment to reduce unnecessary power consumption. Having decided on the concept, our next concern was whether there existed any kind of robust hardware that would not break down at the construction work site, that could move freely in response to changes in the working environment, and that could accurately detect workers and vehicles using radio frequency identification (RFID). Given that this system would involve many components that were new to Zenitaka, we decided to enlist the cooperation of E.I.Sol Co., Ltd. ('E.I.Sol') as our joint development partner, as they had provided us with a highly practical proposal.
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