Bantam Materials Revolutionizes Packaging Supply Chain with Canto

• Application Infrastructure & Middleware - Middleware, SDKs & Libraries
• Functional Applications - Enterprise Asset Management Systems (EAM)

• Packaging
• Plastics

• Logistics & Transportation

• Intelligent Packaging
• Visual Quality Detection

Bantam Materials, a company dedicated to cleaning up the ocean with their Prevented Ocean Plastic brand, faced a significant challenge in managing and sharing their visual assets. The company, which sources waste plastic bottles from developing countries to turn into RPET flake for use in packaging by well-known brands, needed to share their story effectively. They captured images and videos during their visits to recyclers in Indonesia, South America, and North Africa, highlighting areas where plastic pollution was prevalent. However, these assets were disorganized, saved on servers, desktops, and Dropbox with no formal system in place for organization. Searching for a specific asset could take up to 45 minutes. With offices in the UK, Ireland, and Canada, and working with recyclers worldwide, Bantam needed a global solution to manage thousands of incoming photos and videos. They needed a tool to curate content for different audiences and share assets easily.

Bantam Materials is a London-based company on a mission to clean up the ocean with their Prevented Ocean Plastic brand, certified by Oceancycle. They have reinvented the packaging supply chain by sourcing waste plastic bottles from developing countries to turn into RPET flake, a recycled material used in packaging by well-known brands like Patagonia, The Body Shop, Lidl, and Sainsbury’s. Bantam is developing the largest commercial recycling program in the world and to certify with Oceancycle, they need to completely trace each bottle’s journey. They have offices in the UK, Ireland, and Canada and work with recyclers all over the world.

Bantam identified Canto as the solution to their challenge. Canto provided a centralized and searchable asset library, bringing together all of Bantam’s Prevented Ocean Plastic images in one location, tagged with metadata. The team could arrange assets into folders and Portals for each audience, such as manufacturers, brand assets, social media, and PR. Canto’s advanced search made it easy for the team to find the images they were looking for. Bantam also used Canto Portals to create customized media packages for each customer, enabling new business growth. The tool allowed Bantam to win new international business despite travel restrictions, providing all the information customers needed at their fingertips. Bantam’s customers could find the media assets they needed with Canto’s powerful search function, and they and their partners could also add new media. Bantam also streamlined agency workflows by providing their external PR team access to all their videos and images at any time, anywhere in the world, through their PR Portal.

• The implementation of Canto has revolutionized the way Bantam interacts with customers and brands. It has enabled them to communicate personalized sets of digital assets at scale with Portals. This has not only attracted new customers but also helped in building better customer relationships and raising the profile of the Prevented Ocean Plastic brand. The once-painful challenge of collecting and sharing selections of videos and images is no longer an issue. Bantam’s impactful visual assets are now easily accessible for retailers who want to show off their green credentials. The PR agency can now easily access the latest approved plastic waste and collection photos, guidelines, and Oceancycle certifications, thereby driving awareness of the Prevented Ocean Plastic brand in industry media more effectively.

• Centralized and searchable library of all Bantam’s Prevented Ocean Plastic images
• Significant reduction in time spent searching for specific assets
• Enabled new business growth despite travel restrictions