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Benesse Corporation: Revolutionizing Education with IBM's Flexible iPad Rental Program
Technology Category
- Drones - VTOL & VTOL Hybrid Drones
- Infrastructure as a Service (IaaS) - Hybrid Cloud
Applicable Industries
- Education
- Equipment & Machinery
Applicable Functions
- Procurement
Use Cases
- Time Sensitive Networking
Services
- System Integration
- Training
The Challenge
Benesse Corporation, a company engaged in educational and lifestyle businesses, was seeking ways to uniquely use digital technology to differentiate its education services. The company aimed to develop a strategy that combined digital technology with conventional learning materials. To successfully launch this new education service in the market, Benesse Corporation needed a system to offer a flexible and affordable payment service to meet the members’ economical needs. The company was also faced with the challenge of making the new service accessible to members who did not own an iPad, a device necessary for the new learning style. The cost of purchasing a new iPad was seen as a potential obstacle for members.
About The Customer
Benesse Corporation is a company engaged in educational and lifestyle businesses. It recently launched the Shinkenzemi Plus Hybrid Style program, by digitizing and developing its main business of Shinkenzemi correspondence courses. The company aimed to combine digital technology with conventional learning materials to create a unique and personalized learning experience for each student. The company was looking for a way to make this new service accessible to all members, regardless of whether they owned an iPad, a device necessary for the new learning style.
The Solution
Benesse Corporation utilized a rental program from IBM Global Financing to overcome these challenges. The company worked with IBM to create a simple and affordable monthly plan for Shinkenzemi members to easily and securely rent an iPad to access learning materials. This new style helped create an e-learning environment that could be personalized according to the student’s level of understanding, providing a rich learning experience for each child. IBM proposed a unique and flexible rental system in which new iPads could be rented out with no cancellation fees if customers terminate their contracts. This system allowed IBM to rent out new iPads to Benesse Corporation, which then lent them to members for educational use.
Operational Impact
Quantitative Benefit
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