Botify: Leveraging Google Cloud for Enhanced SEO and Revenue Growth

• Functional Applications - Enterprise Resource Planning Systems (ERP)
• Infrastructure as a Service (IaaS) - Public Cloud

• Consumer Goods
• E-Commerce

• Sales & Marketing

• Traffic Monitoring
• Transportation Simulation

• Cloud Planning, Design & Implementation Services
• System Integration

The global COVID-19 lockdowns during 2020 and 2021 accelerated the growth of online sales, leading to a 34% increase in e-commerce purchases in the U.S. alone. This surge in digital activity led brands across all industries to reassess their digital presence. As businesses look to maximize revenue from e-commerce, the global search engine optimization service market is expected to be worth more than $100 billion in 2025. Botify, an enterprise software company, faced the challenge of helping its customers drive sustainable traffic and increase online revenue in this rapidly evolving digital landscape. The company needed to analyze vast amounts of data, optimize websites for search engines, and provide actionable insights for website improvements.

Botify is an enterprise SEO platform that delivers AI-powered insights to online retailers around the world to maximize sustainable traffic and drive revenue growth. Founded in 2012, and used by more than 500 brands worldwide, Botify is venture capital-backed with $82 million in funding. It has offices in New York, Seattle, Paris, London, Singapore, Sydney, and Japan. Botify has more than 500 customers, including some of the largest retailers, publishers, and marketplaces in the world, each with tens of millions of pages on their websites.

Botify leverages Google Cloud to optimize its customers' websites with greater efficiency, increasing each website's discoverability by search engines and users alike. The company uses Google Cloud to power its three product suites: Botify Analytics, Botify Intelligence, and Botify Activation. Botify Analytics, powered by BigQuery, integrates customers' essential first-party data to analyze, filter, segment, and cross-index. The company stores approximately 6PB of data and parses about 5PB of data per month using BigQuery. Botify Intelligence turns the data from Botify Analytics into actionable insights, delivering AI-powered recommendations for website improvements. The third suite, Botify Activation, allows the implementation of the organic search improvements discovered and diagnosed through Botify Analytics and Botify Intelligence. It uses a high-performance dynamic rendering system, SpeedWorkers, to deliver the most bot-friendly version of a page to search engines faster and more efficiently.

• Botify's use of Google Cloud has resulted in significant operational benefits. The company's ability to store and analyze large amounts of data has been greatly enhanced, with BigQuery becoming an integral part of its operations. This has saved hours of pre-computation time and enabled data to be crossed from different datasets in real-time. The serverless architecture of BigQuery has facilitated important computation workflows in the backend, allowing engineers to build tasks faster and at scale. Furthermore, the partnership with Google Cloud has helped Botify expand to new markets in the APAC region, accelerating its growth and solidifying its presence in these markets.

• On average, enterprises experience a 20% increase in traffic and 584% ROI

• Delivers customers’ website pages to search engines up to 40x faster

• Stores and parses nearly 6PB of data monthly