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Brandfield's Successful Integration and Automation of Commerce with Celigo
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
- Consumer Goods
Applicable Functions
- Sales & Marketing
Use Cases
- Inventory Management
- Time Sensitive Networking
Services
- System Integration
The Challenge
In 2019, Brandfield, a Dutch online retailer of style items, planned for a NetSuite ERP Implementation. Simultaneously, a new warehouse management system (WMS) PeopleVox had to be implemented. The challenge was to integrate these new systems with existing ecommerce systems Magento and Lightspeed within six months using Celigo as the strategic integration platform. It was crucial for all systems to be ready before the end-of-year peak season as a dip in sales volume was unacceptable for the growing company. The key users of these applications within Brandfield were new to both NetSuite and PeopleVox. This introduced the challenge of defining clear and concise integration requirements that would meet Brandfield’s goals.
About The Customer
Brandfield is a Dutch online retailer of style items with a presence in 10 European countries. The company offers more than 16,000 different style items from over 200 well-known brands and lesser-known emerging brands. Items include watches, jewelry, sunglasses, bags, and purses. Brandfield prides itself on its unique collection and acknowledged excellent customer service. In 2019, the company planned for a NetSuite ERP Implementation and the implementation of a new warehouse management system (WMS) PeopleVox. The company also needed to integrate these new systems with existing ecommerce systems Magento and Lightspeed.
The Solution
ZangaBee, a NetSuite and Celigo partner, was mobilized to drive the Celigo integrations. An iterative implementation approach was used in which the first basic versions of the Celigo integrations allowed Brandfield users to build their understanding to understand the exact integration needs of Brandfield. Good coordination amongst all involved parties allowed for a gradual and steady flow of feedback which allowed ZangaBee to enrich the Celigo integrations in multiple iterations. As a result, the program leadership was able to effectively maintain the right focus on the key functions that needed to be available for go-live. One month ahead of the start of the peak buying season (Black Friday), NetSuite, PeopleVox and Celigo went live. The timely go-live allowed time for adjustments to be made.
Operational Impact
Quantitative Benefit
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