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BrightLocal > Case Studies > BrightLocal's Role in Driving Success for Fait Creative Content
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BrightLocal's Role in Driving Success for Fait Creative Content

Applicable Industries
  • Cement
Applicable Functions
  • Sales & Marketing
Use Cases
  • Time Sensitive Networking
The Challenge

Rosanna Chipkin, after leaving her 10-year career in construction, embarked on her dream of owning a content marketing business, Fait Creative Content, in February 2020. The primary challenge she faced was the lack of knowledge her clients, primarily small, female-led businesses in the creative industries, had about local SEO and its crucial role in effective content marketing. Many of these businesses were creating a lot of content but were not considering their ranking for search. They were prioritizing social media platforms like Instagram and not ensuring that they could be found on Google, which put them at a significant disadvantage. Rosanna's goal was to help these businesses understand and leverage the power of local SEO.

About The Customer

Fait Creative Content, owned by Rosanna Chipkin, offers content marketing and SEO services for small and mid-sized businesses, with a focus on small, female-led/owned businesses in the creative industries. They pride themselves on being a cost-effective option for businesses that need help generating digital traffic through content marketing and SEO. Fait Creative Content is committed to ethical marketing practices and works with businesses that aim to make the world a better place. They offer a range of services, including content planning, SEO best practices, and content writing and management. They aim to educate and empower their clients with results-oriented, data-driven strategies that can lead to unprecedented growth.

The Solution

Rosanna discovered BrightLocal while researching possible citation sites for a client. Before using BrightLocal, she had always performed local SEO audits and citation building manually, a process she admits was laborious. BrightLocal offered a suite of tools that automated many of the processes she had been manually handling. Tools such as Local Search Audit, Citation Builder, and Reputation Manager helped her save time and show value to her clients. For instance, she used BrightLocal to make optimization decisions for her clients' websites, and the results were immediate. She also used Citation Builder for another client, which helped them jump from position 14 to position 8 in the Local Pack for their most important keyword.

Operational Impact

  • The use of BrightLocal has been transformative for Fait Creative Content. It has not only automated many of the processes that were previously done manually, but it has also helped demonstrate the value of local SEO to clients. The immediate success seen by clients after optimization has helped build trust and validate the importance of SEO. Furthermore, BrightLocal's customer service has been a significant factor in its success, with Rosanna praising the thoughtfulness of the platform and the friendliness, helpfulness, and responsiveness of the team. Looking ahead, Rosanna sees BrightLocal as a vital tool in her plans to manage local SEO full time for clients and expand her client base.

Quantitative Benefit

  • One client started ranking for two of her keywords immediately after optimization.

  • Another client jumped from position 14 to position 8 in the Local Pack for their most important keyword after using Citation Builder.

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