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Builder Media Solutions Leverages Domo for Improved Efficiency and Client Retention
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
The Challenge
Before implementing Domo, Builder Media Solutions was struggling with a time-consuming, manual, and often messy process of combining multiple data points together each month. This inefficient process was negatively impacting their client retention rate, which was only at 50 percent. The company was in dire need of a solution that could attribute their success directly to their efforts. They were looking for a central location to pull the different data channels together and needed the ability to spend time analyzing their data versus compiling it into reports each month.
About The Customer
Builder Media Solutions is a full-service marketing agency based in Chicago. The company was born from Tribune Publishing Company and has clients in the residential builders space. Their sole focus is to help builders sell homes. The company was struggling with data management and client retention, with only 50 percent of clients being retained. They were in need of a solution that could streamline their data analysis and reporting processes.
The Solution
Builder Media Solutions implemented Domo, a business intelligence tool that provides real-time data visualization and analysis. With Domo, the company was able to combine multiple data sources including Google Analytics, CallRail, Google AdWords, Zillow, and Trulia into one central location. This not only increased visibility across the business but also improved efficiency. The tool provided a snapshot of the entire business, not only from a revenue and profit standpoint, but also how each of their clients was performing individually. Domo has become a core function of their business and has allowed them to scale.
Operational Impact
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