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Uplight > Case Studies > Bundled Offers Boost Enrollment at AES and Duke Energy
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Bundled Offers Boost Enrollment at AES and Duke Energy

Technology Category
  • Analytics & Modeling - Predictive Analytics
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
  • Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
  • Utilities
Applicable Functions
  • Business Operation
Use Cases
  • Energy Management System
  • Predictive Maintenance
Services
  • Software Design & Engineering Services
  • System Integration
The Challenge
Energy providers face significant challenges in encouraging customer enrollment in energy and bill-saving programs. Traditional methods often involve complex processes that deter customers from participating. Additionally, the need to meet decarbonization goals adds another layer of complexity. Utilities are looking for innovative ways to simplify the customer experience and increase participation in these programs. The challenge is to create a seamless, user-friendly interface that can bundle various offers and make them easily accessible to customers. This is particularly important for utilities like AES and Duke Energy, which aim to accelerate the transition to a cleaner energy future while ensuring customer satisfaction and cost savings.
About The Customer
Uplight is a technology partner for energy providers and the clean energy ecosystem. The company offers software solutions that connect energy customers to the decarbonization goals of power providers while helping customers save energy and lower costs. Uplight's comprehensive customer-centric technology suite and critical energy expertise across disciplines streamline the complex transition to a clean energy ecosystem. The company serves more than 80 electric and gas utilities around the world, empowering them to achieve critical outcomes through data-driven customer experiences, delivering control at the grid edge, creating new revenue streams, and optimizing existing load and assets. Uplight is a certified B Corporation, committed to making energy more sustainable for every community.
The Solution
Uplight's Plus is a subscription and bundling engine that connects often siloed utility offers and programs into one easy-to-use interface. This enables customers to easily make sense of and sign up for offers. With Plus, utilities can remove friction from program enrollment, and with tailored offers to individuals, customers can pick and choose what they need. The solution includes various offers such as subscription energy with a fixed bill amount, green energy options, smart device purchases, smart thermostat optimization, auto pay, and E-Bill. Leading utilities like AES and Duke Energy have already launched Plus as part of successful pilots. AES Indiana, for example, uses Plus to pilot a subscription energy bundle with budget billing, digital payments, green energy, and autopay enrollment. Duke Energy launched Plus to pilot a subscription energy bundle with a 12-month fixed bill and smart thermostat optimization. A large Western utility will use Plus to deliver their Virtual Energy Coach application, aimed at helping low-income residential customers make decisions, take action, and track progress on their energy usage and costs.
Operational Impact
  • Uplight's Plus simplifies the energy experience, making it easier for customers to find and enroll in relevant programs.
  • The solution helps customers save money and energy while providing more predictable bills.
  • Utilities benefit from increased enrollment and participation, lower cost to serve, and higher customer satisfaction.
Quantitative Benefit
  • AES Indiana reached its enrollment goal of 2,000 residential customers in just three months.
  • AES Indiana saw a 26% increase in customers enrolling for both autopay and budget billing.
  • AES Indiana experienced a 67% increase in green energy program enrollment.

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