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Cellebrite unifies its lead-to-cash process with the Celigo Salesforce – NetSuite Connector
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
- Application Infrastructure & Middleware - Data Exchange & Integration
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Software
- Security & Public Safety
Applicable Functions
- Sales & Marketing
- Business Operation
Services
- System Integration
- Software Design & Engineering Services
The Challenge
Cellebrite needed to tightly integrate its CRM and ERP systems to ensure they 'speak the same language' and are aligned at all times. The integration had to be cloud-based to align with the company's strategy of managing all business applications through the cloud. Additionally, the integration had to be implemented simultaneously with the launch of Salesforce and NetSuite, adding complexity to the project. The company also faced the decision of whether to build a custom integration or use a prebuilt solution.
About The Customer
Cellebrite is a global leader in mobile data technology, specializing in mobile forensics and mobile lifecycle management solutions. The company provides comprehensive solutions that enable access to mobile data sources, extending investigative capabilities and generating reliable evidence. With headquarters in Israel and operations across the Americas, APAC, and EMEA, Cellebrite employs 550 people worldwide. The company's primary market is law enforcement, which necessitates frequent hardware shipments and a robust fulfillment cycle.
The Solution
Cellebrite chose the Celigo Salesforce – NetSuite Connector for its ability to support a simultaneous go-live for both Salesforce and NetSuite. The Connector allows Cellebrite to manage its lead-to-cash process as a single unified system, tracking leads and opportunities in Salesforce and converting them to customers and orders in NetSuite. The integration provides the sales team with full visibility into customer purchases, invoices, payments, and other financial activities. The Celigo team played a crucial role in the implementation, advising Cellebrite throughout the process and guiding them through each step. The Connector's flexibility allowed Cellebrite to tailor integration use cases to their specific needs, such as the sales order creation process.
Operational Impact
Quantitative Benefit
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