Clickstop Streamlines Logistical Operations with Celigo

Technology Category

Application Infrastructure & Middleware - Data Exchange & Integration
Application Infrastructure & Middleware - Middleware, SDKs & Libraries

Applicable Industries

E-Commerce
Equipment & Machinery

Applicable Functions

Logistics & Transportation
Sales & Marketing

Use Cases

Leasing Finance Automation
Material Handling Automation

Services

System Integration

The Challenge

Clickstop, an ecommerce company with a diverse portfolio of brands, was facing a significant challenge in managing its high sales volume and large brand suite. The company had separated their ERP solution (NetSuite) from their front-end platform (Shopify), which required data to move seamlessly between two different systems. However, the integration tool they were using was not up to the task, with issues arising around custom fields and user access. After a year of trying to make the combination of the integration platform and various workarounds function properly, Clickstop decided to return to their previous iPaaS partner, Celigo. The decision was driven by Celigo’s deep NetSuite expertise and the potential to help Clickstop aggressively pursue their four main business goals: achieving their budgeted GPA and expenses, maximizing automation and efficiency, being exceptional internet marketers, and building a great workplace culture.

About The Customer

Clickstop is an ecommerce company based in Urbana, Iowa. The company launched US Cargo Control in 2005, an ecommerce brand focused on trucking and shipping equipment. Since then, Clickstop has grown to a 200-employee company with close to $100M in yearly revenue. Multiple acquisitions have driven this expansion, and today Clickstop encompasses a portfolio of brands across a diverse range of industries. The main brands under their umbrella include EcoFoil, Fasteners Plus, Pepper Joe’s, Clean Laundry, and their original flagship, US Cargo Control. Despite managing such high sales volume and a large brand suite, the Clickstop team is lean, with less than 10 people responsible for all things related to the systems used by both supply chain and e-commerce.

The Solution

Clickstop purchased the Shopify integration from Celigo and set their sights on Amazon and eBay next. They started with 12-14 custom flows and took advantage of Celigo’s support services, which saved them from making time-consuming errors during the initial setup. The team even hired a Celigo system admin within Clickstop and built up their own product knowledge through Celigo University. Clickstop found Celigo to be far more intuitive and less developer-heavy than other tools. The marketing team, in particular, was able to get onboarded quickly and start adding product information on their own. Clickstop also found an unexpected but helpful use for Celigo: powering a custom PDF reader. This initiative helped Clickstop make significant strides toward their goal of maximizing automation and efficiency.

Operational Impact

The new solution has not only increased satisfaction and confidence within the organization, but it has also improved transparency around orders and their status. The visibility of errors and getting orders in are nearly real-time, which is a significant improvement from the previous system. This level of transparency isn’t only a benefit for the internal team; customers are happier, too, since they can immediately see when an order ships and set expectations around its arrival. The difference in getting shipments and information back to customers who place orders over the web has been a night and day difference from what they were previously struggling through.

Quantitative Benefit