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Domo > Case Studies > Consumers Credit Union Generates Greater Member Value With Domo
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Consumers Credit Union Generates Greater Member Value With Domo

Technology Category
  • Analytics & Modeling - Big Data Analytics
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • Finance & Insurance
Applicable Functions
  • Business Operation
Use Cases
  • Fraud Detection
  • Real-Time Location System (RTLS)
Services
  • Data Science Services
The Challenge
In the last five years, Consumers Credit Union (CCU) has grown from $650 million in assets to nearly $3 billion as it began to expand into new markets and offer new products. However, with this growth, it became too complicated and inefficient to use data the same way they did in the past. The organization was filled with mainframe reports, spreadsheets, and dual entry of data. Furthermore, the pandemic had the most significant impact by far to its operations. Executives needed to understand what types of banking services people still needed so it could adequately staff its drive-thru branches, ensure its online banking services were up to the task, and adequately staff its call center during its busiest hours.
About The Customer
Consumers Credit Union (CCU) is one of the largest credit unions in Illinois. It is a not-for-profit financial institution with a mission to provide as much value as possible to its 190,000 members. Branches are a familiar sight throughout the suburbs between Chicago and the Wisconsin border, and with a history that goes back more than ninety years, the CCU name is synonymous with banking for several generations of savers. In the last five years, the credit union has grown from $650 million in assets to nearly $3 billion as it began to expand into new markets and offer new products.
The Solution
CCU uses Domo to manage nearly 6.5 billion rows of data across approximately 30 data sources creating 1,700 datasets ranging from its core banking systems to marketing analytics, customer service analytics, and even weather data. Thanks to Domo, CCU has the visibility it needs to operate efficiently so it can better serve its members. Domo has also enabled CCU to create a culture of data curiosity across the organization that allows users to identify opportunities to improve performance. In addition to helping the credit union manage its initial pandemic response, CCU used Domo to identify and prevent fraud in the wake of a spike in unemployment claims.
Operational Impact
  • CCU has the visibility it needs to operate efficiently so it can better serve its members.
  • Domo has enabled CCU to create a culture of data curiosity across the organization that allows users to identify opportunities to improve performance.
  • CCU used Domo to identify and prevent fraud in the wake of a spike in unemployment claims.
Quantitative Benefit
  • CCU manages nearly 6.5 billion rows of data across approximately 30 data sources creating 1,700 datasets.
  • CCU had visibility into 100% of its unemployment transactions each day, allowing them to catch dozens of unemployment fraudsters and return a substantial amount of money back to state unemployment authorities.

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