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Crown Succeeds in New Business Discovery Quest with QlikView
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Functions
- Business Operation
- Quality Assurance
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
- Real-Time Location System (RTLS)
- Supply Chain Visibility
Services
- Software Design & Engineering Services
- System Integration
The Challenge
Crown Worldwide Group, a global logistics company, was using a mix of BusinessObjects and home-grown software for business intelligence analysis and reporting. However, they needed to supplement BusinessObjects with a dashboard solution to make business intelligence more easily accessible to branch managers throughout the company. The solution needed to enable managers to easily explore information that is relevant to them visually. The company was finding that BusinessObjects required a lot of upfront work, new reports took a lot of IT time to produce and their business leaders were demanding dashboard business intelligence tools. They researched and considered Qlikview, BusinessObjects Crystal Exelsius dashboards and other available solutions in the market.
About The Customer
Established in 1965, the Crown Worldwide Group is a privately-held company with its global headquarters in Hong Kong. The company, with annual revenue of US$650 million serves customers from over 250 locations in 55 countries, providing governments, corporations, diplomats, and private customers with a range of high quality services. These include global mobility, transportation of household goods and fine arts, and departure and destination services. Crown employs 4,000 people and also specialises in business information storage, high value warehousing, freight forwarding, and third-party logistics. Crown prides itself on its commitment to service quality excellence. To monitor performance it developed the QUEST Quality Management Program and implemented it at every branch worldwide by deploying the most effective technology to drive quality up and keep costs down.
The Solution
Crown decided to implement QlikView, a business intelligence tool, to supplement their existing BusinessObjects solution. QlikView was chosen for its eye-catching, intuitive interface and faster time to market. The implementation was carried out by QlikTech’s Hong Kong partner, Velocity Business Solutions. They organised a ‘Seeing is Believing’ demonstration of QlikView using Crown data to show how QlikView could meet the company’s BI goals and reduce data inconsistencies. This was followed by a two-week proof of concept period. Crown pulls data from its 55 countries into a central data warehouse utilising SQL Server software. The initial priority for Velocity Business Solutions was to support Crown’s QUEST program by giving branch managers QlikView dashboards to view their key performance indicators in near real time. Crown has also extended the use of QlikView to its finance department for analysis of its P&L account.
Operational Impact
Quantitative Benefit
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