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Qlik > Case Studies > Data drives Monash IVF transformation
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Data drives Monash IVF transformation

Technology Category
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • Healthcare & Hospitals
Applicable Functions
  • Human Resources
  • Sales & Marketing
Use Cases
  • Predictive Maintenance
  • Supply Chain Visibility
Services
  • Data Science Services
The Challenge
Monash IVF, a major presence in the highly regulated sector of assisted reproductive technologies, was facing a technical challenge due to the volume of data produced through a complexity of systems, many of which did not talk to each other. The resultant inconsistencies were making it difficult to get holistic, vigorously audited or accurately reported outcomes. The company had two strategic objectives. First, to simplify how the data was captured, handled and integrated before moving data from where it naturally lived in the IT function into the business operation. Second, to gain additional insight from a marketing perspective.
About The Customer
Monash IVF holds a proud pioneering history in the development of assisted reproductive technologies (ART) and tertiary-level prenatal diagnostics. The company achieved the world’s first IVF pregnancy in 1973 and Australia’s first IVF birth in 1980. Its network of 43 clinics across the country handles around 15,000 patients. Its staff of more than 700 people, of which 150 are clinicians, support the fertility journey of those patients. Monash IVF helps its patients on the complex cycle from the first contact with a clinician or a nurse all the way through to a successful pregnancy. That human journey is accompanied and supported by some leading-edge technology.
The Solution
The organization installed the Qlik Sense data analytics platform. Data transformation and analytics consultancy, Notitia, was involved in the training, data literacy and upskilling of Monash IVF personnel. Qlik revolutionized the selection of new clinic sites. The company feeds all the data into the Qlik platform, and the dashboard is very visual, including showing a map. This eliminates the guess work. Six months into the deployment, Monash IVF is moving to a greater adoption of the Qlik Sense platform. The fine tuning of the marketing function is the second element exciting Monash IVF executives.
Operational Impact
  • Decision making now more closely aligned with business strategy
  • Successful identification of optimal new sites for clinic expansion
  • Measured reduction in effective marketing campaign costs
Quantitative Benefit
  • 3 optimal sites identified for new clinic
  • 6 months to reduce the cost of marketing campaigns by 10%

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