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Defining the Virtual Workplace for 25 Years
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
- Application Infrastructure & Middleware - API Integration & Management
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Software
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Process Control & Optimization
- Edge Computing & Edge Intelligence
- Real-Time Location System (RTLS)
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
- System Integration
The Challenge
Citrix, a pioneer in virtual workspace solutions, was looking to create agility and competitive advantage by pragmatically moving their primarily on-premises infrastructure to the cloud in phases. The first opportunity came from the marketing department. The Citrix marketing team needed a better way to synchronize data between Marketo and Salesforce. Client account data wasn't always up to date, hampering the pace of sales and the ability of the marketing team to use real-time data to refine their marketing efforts. Vinod Sangaraju, Integration Development Manager for Citrix, knew that an on-premises only solution would not scale with their long term vision to move to the cloud.
About The Customer
Citrix is an early pioneer of virtual workspace solutions and has advanced business mobility for more than 25 years. Their products, including GoToMeeting, XenMobile, and NetScaler, are widely used by businesses of all sizes. The company has over 100 million global users at more than 330,000 organizations. Citrix is headquartered in Fort Lauderdale, Florida, USA and operates in the software and programming industry. The company has always thrived on looking far ahead and creating solutions with a lasting impact. They are currently in the process of shifting their infrastructure to the cloud in pragmatic steps, starting with new projects that do not disrupt current operations.
The Solution
Citrix found a solution for seamless connectivity to both on-premises and cloud applications in MuleSoft's Anypoint Platform. The marketing team now has the freedom to synchronize data between Marketo and Salesforce, with an ease and efficiency that saves time and opens new areas of opportunity for marketing and sales. Expanding opportunities for growth even further, Citrix is using MuleSoft's Anypoint Connectors to access data in Marketo and use that data to launch new and improved offerings in its operations data store. With CloudHub, Citrix can continue to move forward with more accelerated momentum than they had being anchored on-premises. Ultimately, Citrix gained enhanced business logic and increased speed, eliminating the weight and liability of largely on-premises, point-to-point integration.
Operational Impact
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