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BrightLocal > Case Studies > Digital Marketing Agency Saves 60% on Citation Expenses and 145% Time with BrightLocal
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Digital Marketing Agency Saves 60% on Citation Expenses and 145% Time with BrightLocal

Applicable Industries
  • Finance & Insurance
Applicable Functions
  • Product Research & Development
  • Sales & Marketing
Use Cases
  • Time Sensitive Networking
The Challenge

LassoMD, a digital marketing agency specializing in patient acquisition techniques for the dental industry, was facing challenges with their citation building process. They were using Yext for citation creation and management, but over time, they found the service to be expensive and ineffective. The poor customer service from Yext led to the loss of a client, which was a significant blow as the company's performance was measured on client retention. The team at LassoMD felt neglected and decided to look for a more cost-effective solution that offered better customer service and time-saving capabilities.

About The Customer

LassoMD is a digital marketing agency that specializes in innovative patient acquisition techniques for the dental industry. Their goal is to transform patient lead flow into effortless revenue for dental practices. They offer a service-based platform that enables simple and repeatable patient growth through marketing services, communication software, and patient analytics. They manage all stages of patient acquisition, from website design and marketing to ROI analysis, providing a sustainable growth model for their clients. Their unique selling point is their ability to link content creation full-cycle, from lead generation to marketing ROI, providing transparency and valuable data to their clients.

The Solution

LassoMD found their solution in BrightLocal's local Citation Builder service. The decision to switch was based on BrightLocal's competitive pricing and their hands-on approach. The transition from Yext to BrightLocal was smooth and did not create any problems for their clients. BrightLocal's team was able to quickly resolve any issues that arose, leaving the clients satisfied. For instance, when a client had many manual listings flagged for inaccuracies, BrightLocal identified them as duplicates and resolved the issue promptly. The team at LassoMD found BrightLocal's process straightforward and efficient, which eliminated their initial worries about the migration.

Operational Impact

  • Switching to BrightLocal's Citation Builder service has brought significant operational benefits to LassoMD. The team has saved considerable time and money, which has improved the work environment. The pay-as-you-go model of BrightLocal, as opposed to the subscription model of Yext, has reduced their monthly expenses by 60%. The time saved has allowed the team to be more flexible and persistent with their work, enhancing their ability to serve their clients better. The proactive customer service from BrightLocal has also reduced stress and anxiety within the team. Overall, the switch to BrightLocal has contributed to the company's growth and client retention.

Quantitative Benefit

  • Saved 60% on monthly citation expenses after switching to BrightLocal

  • Saved 145% of their time each month

  • No client loss since the switch to BrightLocal

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