Driving Sales and Brand Awareness: Nikmit's Success with ManyChat

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Nikmit, an eCommerce marketplace based in Macedonia, was struggling to generate the desired return from their Facebook ad strategy. The company was primarily using Facebook ads with a traffic objective and boosted organic posts to generate interest and surface new products. However, this approach was not yielding the expected results. Nikmit needed to reach the right audiences and initiate conversations with them to boost awareness and sales. The company's goal was to better surface product lines and build relationships with new audiences through Chat Marketing.

Nikmit is a growing eCommerce marketplace based in Macedonia. The company provides online retail shopping services for consumers, offering a wide range of products including apparel, personal-care items, consumer electronics supplies, kitchen items, and home decor items. Nikmit was seeking to increase brand awareness and drive new sales for their winter product lines. They were particularly interested in better surfacing their product lines and building relationships with new audiences through Chat Marketing. The company was also keen on improving their return on ad spend, which had been underperforming with their previous Facebook ad strategy.

Nikmit collaborated with Goran Nikolov, an Account Manager and Client Strategist at Roccad, to revamp their marketing strategy. They used targeted Facebook JSON ads to build subscriber lists, targeting men and women over the age of 45 based on demographics and interests related to the advertised product. They also used ManyChat Keywords to automate conversations. Once a potential customer clicked through to the ad, they were given different quick reply options, which led them to different nurture campaigns based on their reply. Goran also used sponsored messages to re-engage subscribers with a clearance offer on all winter products. In Macedonia, people prefer to pay through Messenger and digital wallets versus a website. Capitalizing on this preference, they allowed people to complete their purchase in the chat window. Goran ran a lead nurture campaign to kick off a winter clearance sale in their store. The campaign began with surfacing the right products, to the right audiences through ad targeting and growing the subscriber list for further communication.

• The new marketing strategy implemented by Goran Nikolov and his team at Roccad significantly improved Nikmit's sales and brand awareness. By running click-to-Messenger ads for different product lines, building a subscriber list, and retargeting using sponsored messages, they were able to effectively surface new products and engage with their target audience. The use of ManyChat Keywords to automate conversations and the in-app Messenger payments system streamlined the shopping experience for customers, making it more convenient and efficient. The strategy also allowed Nikmit to nurture relationships with their customers, providing them with helpful content related to the products and answering any questions they had in real-time. This personalized approach to marketing helped boost customer engagement and ultimately led to an increase in sales.

• Generated $24,200 in additional revenue

• Achieved 20X return on ad spend

• Cost of $0.90 per sponsored message