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Effective Stakeholder Engagement for Sustainable Agriculture
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Agriculture
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Farm Monitoring & Precision Farming
- Smart Irrigation
Services
- Software Design & Engineering Services
The Challenge
The challenge was to effectively communicate sustainability aspects to customers and the value chain. This is crucial for raising awareness and initiating change, as well as bringing people together to discuss findings and create solutions. The goal was to create a communication tool that incorporates realistic qualitative agricultural and sustainability metrics in an engaging, entertaining, and educational way.
About The Customer
BASF’s Agricultural Solutions Division is a global company that works with farmers, agricultural professionals, pest management experts, and others to develop and maintain sustainable agriculture and healthy environments. With a rapidly growing population, the world is increasingly dependent on their ability to make this possible. That’s why they invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, Plant Health, pest control, and digital farming. In 2018, their division generated sales of €6.2 billion.
The Solution
The solution was the creation of an educational and interactive game called »My Virtual Farm«. The game, which is based on best agricultural practices, was conceptualized by experts from Sphera and BASF and programmed and visualized by a third party. In the game, a variety of crops can be planted on a virtual farm with a combination of agricultural inputs and practices like fertilizer, crop protection, and soil management. After the farming choices are made, an environmental and economic score is calculated and communicated to the player. Sphera provided technical support by developing the method and functionality of the games. Their consultants have the agricultural expertise to develop best agricultural practices for all possible combinations. The best practices are encoded in the tool.
Operational Impact
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