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Enabling Sales Leaders with a First-of-Its-Kind Analytics Platform
Technology Category
- Analytics & Modeling - Predictive Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
- Predictive Replenishment
- Real-Time Location System (RTLS)
Services
- Data Science Services
- System Integration
The Challenge
SalesHood, a sales enablement platform, was facing challenges in providing insights showing the performance of engagement with the content they had on their platform. Their customers wanted to customize their metrics to their own unique KPIs and correlate a rep’s performance data with actions taken within the enablement platform. SalesHood also acknowledged the risks they faced if they failed to introduce analytics. They needed to embed analytics to ensure a seamless customer experience, but their developers were already maxed out. They didn’t have the time or the bandwidth to create something new when they were dedicated to their product roadmap and accelerating their business.
About The Customer
SalesHood was founded in 2013 to address the issues of inconsistent sales rep training and overall performance in globally distributed businesses. The company combines proven best practices in sales enablement with a technology platform that makes it easy to connect globally distributed teams. The enablement platform houses all onboarding, sales training, coaching, and content management capabilities in one central location, enabling SalesHood to serve as the single source of truth for all of a company’s sales-related questions.
The Solution
SalesHood partnered with GoodData to introduce analytics to its platform. GoodData was able to immediately give SalesHood’s customers a way to visualize how successful they were in an emerging field. With GoodData, SalesHood was able to draw those correlations between the enablement system and the customer’s revenue system, and then display metrics that align with the customer’s KPIs. Through this experience, customers are now able to see their data, correlate it with sales performance, and make immediate decisions to impact the success of their sales team immediately.
Operational Impact
Quantitative Benefit
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