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Haptik > Case Studies > Enhancing Customer Experience with Haptik’s Omnichannel Solution: A Case Study on IIFL Holdings Limited
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Enhancing Customer Experience with Haptik’s Omnichannel Solution: A Case Study on IIFL Holdings Limited

Use Cases
  • Chatbots
  • Onsite Human Safety Management
The Challenge
IIFL Holdings Limited, a leading diversified financial services company in India, was grappling with the challenge of managing a high influx of customer support queries from its large customer base of over four million individuals. The company was seeking an effective and cost-efficient solution to enhance the overall customer experience by providing faster query resolution. The growing number of customer queries was putting a strain on their call center operations, leading to higher operational costs. Even low-touch, basic queries were subject to delays in receiving support. The objective was to free up human agents from addressing low-touch queries, thereby enabling them to focus on resolving more complex queries. The goal was to minimize the necessity of human intervention and decrease the potential for errors.
About The Customer
IIFL Holdings Limited is a leading diversified financial services company in India. It caters to a large customer base of over four million individuals across various business segments. The company was looking for an effective and cost-efficient solution to enhance the overall customer experience by providing faster query resolution. The company's vast customer base has demonstrated a favorable response to Haptik's chatbot, utilizing it to gain insights on credit and investments, and receive prompt support.
The Solution
To address these challenges, IIFL collaborated with Haptik to create a chatbot capable of delivering prompt customer responses and enhancing overall customer experience. The primary purpose of the IIFL chatbot was to offer swift solutions to frequently asked questions such as Trading Report, Balance and Transfer, Brokerage Calculators, and more. Through the implementation of Haptik's chatbots, IIFL could achieve faster and more precise query resolution, leading to an overall improvement in customer satisfaction. Moreover, this initiative allowed IIFL to minimize their dependence on call centers and optimize their operational expenses. The chatbot led to a reduction in operational expenses and enhanced customer satisfaction.
Operational Impact
  • The implementation of Haptik's chatbot has significantly improved the operational efficiency of IIFL. It has not only reduced the average wait time for query resolution but also optimized operational costs by minimizing the dependence on call centers. The chatbot has been successful in swiftly addressing frequently asked questions, freeing up human agents to focus on more complex queries. This has led to an overall improvement in customer satisfaction. Through IIFL's App features, users can activate their accounts, receive comprehensive guidance to apply for loans, access trading reports, check their balance and transfer funds, use brokerage calculators, and obtain responses to general customer support queries. IIFL and Haptik continually monitor and evaluate user analytics to identify potential use cases to be integrated into their application.
Quantitative Benefit
  • Resolution time reduced to just 45 seconds
  • Over 30,000 monthly conversations handled by the chatbot
  • Average user feedback score of 4 out of 5

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