Enhancing Lead Qualification Rate at University of the Pacific with Verse

• Education

• Smart Campus

University of the Pacific, a leading institution in higher education, was facing challenges in contacting live leads, particularly outside of traditional business hours. The university was struggling to maintain a high level of engagement with prospective students, which was crucial for their admission process. The lack of after-hours coverage was a significant issue, as it was leading to missed opportunities to connect with potential students. The university needed a solution that could not only increase their response rate to student inquiries but also schedule virtual appointments for prospective graduate students with the admissions team.

The customer in this case study is the University of the Pacific, a top-tier higher education institution. The university is known for its high-quality education and is a popular choice among students seeking to pursue graduate programs. However, despite its reputation, the university was struggling with contacting live leads, particularly outside of traditional business hours. This was affecting their ability to engage with prospective students and potentially impacting their admission rates. The university needed a solution that could help them increase their response rate to student inquiries and effectively schedule virtual appointments with the admissions team.

Verse stepped in to provide a solution to the University of the Pacific's challenges. The company offered 24/7 coverage and instant live lead response to the university's graduate programs. This meant that no matter when a prospective student reached out, there was always a Verse representative available to engage with them. The solution was designed to boost qualified conversations with interested students, thereby increasing the university's chances of converting these leads into admissions. Verse's team also helped to instantly engage 43% of the university's leads that were coming in outside of traditional business hours, ensuring that no potential student was left unattended.

• The implementation of Verse's solution led to significant operational improvements for the University of the Pacific. The university was able to provide 24/7 coverage to prospective students, ensuring that no lead was missed. This led to an increase in the number of qualified conversations with interested students, thereby boosting the university's chances of converting these leads into admissions. The solution also allowed the university to schedule virtual appointments for prospective graduate students with the admissions team, streamlining the admissions process. Furthermore, the university was able to engage instantly with 43% of leads coming in outside of traditional business hours, demonstrating the effectiveness of Verse's after-hours coverage.

• 67% of all leads actively engaged with a Verse representative

• 71% of those active leads led to a hand-off with a Pacific admissions representative

• 43% of their leads that were coming in outside of traditional business hours were instantly engaged