Epsilon Enhances Security and Compliance with Sumo Logic's Cloud-Native Analytics Platform

• Analytics & Modeling - Predictive Analytics
• Analytics & Modeling - Real Time Analytics
• Application Infrastructure & Middleware - Data Exchange & Integration

• Professional Service
• Software

• Business Operation
• Quality Assurance

• Machine Condition Monitoring
• Predictive Maintenance
• Regulatory Compliance Monitoring
• Remote Asset Management

• System Integration
• Training

As a rapidly evolving enterprise wielding a highly complex technology portfolio, it was crucial that Epsilon find ways to bolster its internal controls and safeguards. This went beyond the obvious requirements to protect its clients’ vital customer information. It also meant demonstrating ongoing compliance with key industry certifications that included Service Organization Control 2 (SOC 2) and Payment Card Industry (PCI). Initially, Epsilon engaged several legacy log-collecting products that were primarily geared towards security analytics. There were drawbacks to this approach, such as limited capabilities for operational or business viewpoints, scalability headaches, and excessive administrative overhead. All of these factors motivated Epsilon’s technical staff to seek a more robust machine data solution that would be able to keep pace with the company’s needs.

Epsilon is a leader in interaction management, empowering brands to transform ordinary customer experiences into meaningful, human experiences. The company offers a connected suite of products and services across email, loyalty CRM, digital media, and more for world-class brands like Dunkin’, Walgreens, and Dell. Epsilon fields a hybrid information processing architecture that spans internal private data centers and public clouds. Due to the complex and unique nature of its clients’ businesses, many of Epsilon’s customers introduce their own requirements into the mix: some demand a purely private cloud solution; others will accept a hybrid approach, but compel data segregation; and a third group will request the public cloud for burst capabilities. Epsilon manages hundreds of implementations in the public cloud, generating multiple gigabytes of machine data each day. Epsilon employs over 8,000 associates in 87 offices worldwide.

The company chose Sumo Logic to be the centralized repository for storing and analyzing the volumes of machine data generated by its daily operations. This undertaking also encompassed standardizing how this information was to be processed across a variety of different teams and introducing repeatable procedures into key security and monitoring activities. Epsilon applied a systematic approach towards its Sumo Logic rollout. The same cross-functional team that was involved in the evaluation was also a major participant during the deployment phase. Rather than attempt to ingest machine data from all sources at once, the company established a gradual ramp-up schedule. Within 18 months, hundreds of users had come to rely on Sumo Logic as part of their daily responsibilities, including software developers, operations staff, client support specialists, and business analysts. The primary use case for Sumo Logic had been to ingest infrastructure event logs, from both internally owned resources as well as those hosted in the public cloud. The inaugural goal was to gain baseline capabilities for monitoring operating system and network events, and then expand Sumo Logic’s reach to cover higher-level APIs and application details.

• Epsilon equipped its internal teams with simple, yet powerful graphical tools and alerts to help ensure application stability, reliability, and security.
• Sumo Logic’s dashboards have proven to be an effective feature across the entire user population, allowing nontechnical users to utilize parameter functions without needing to learn the query language.
• The security team is the largest consumer of the data aggregated into Sumo Logic, transforming the way Epsilon defends its assets with a consolidated view for pattern analysis using predictive learning models.

• Within 18 months, hundreds of users had come to rely on Sumo Logic as part of their daily responsibilities.
• Epsilon manages hundreds of implementations in the public cloud, generating multiple gigabytes of machine data each day.