Exceed.ai Boosts ResellerRatings’ Sales and Marketing Efforts by 40x

• Consumer Goods
• Equipment & Machinery

• Sales & Marketing

• Speech Recognition

ResellerRatings, a company dedicated to providing shoppers with a voice and brands with consumer information for an improved shopping journey, was looking to expand its client base. However, with a relatively small sales and marketing team, the company needed a solution that could enhance their outreach and lead nurturing efforts without increasing headcount. The challenge was to find a solution that could take the burden off their employees, who were spending countless hours on cold-calling and prospecting. The company needed a boost to its outreach and lead conversion efforts that wouldn’t require hiring more people.

ResellerRatings is a boutique company that is passionate about empowering consumers and providing brands with valuable consumer information to enhance the shopping journey. The company works with clients, including industry-leading companies such as Zenni Optical, JUSTFAB, FTD, and Vitacost, to help them understand what’s working and what’s not in their customer journeys. ResellerRatings’ goal is to turn buyers into advocates for their brand and lifelong, loyal customers. The company has a small but dedicated sales and marketing team that works closely with their Sales and Customer Success teams to achieve their goals.

ResellerRatings found the solution in Exceed.ai’s Conversational AI technology. After implementing Exceed.ai, ResellerRatings was able to schedule 45 qualified meetings in one month, a significant increase from their previous average of one or two per month. The AI technology took over time-consuming processes and low-value tasks like scheduling initial meetings, follow-ups with leads, and lead nurturing, allowing the team to focus on higher-level tasks. Additionally, Exceed.ai’s conversational marketing platform helped ResellerRatings identify patterns and topics of interest among their customers, which they used to create content like FAQ pages and improve their onboarding process. The company was also able to use data from Exceed.ai to identify gaps in their customer onboarding process and make necessary changes.

• The implementation of Exceed.ai’s Conversational AI technology transformed ResellerRatings’ operations, turning them into a 'well-oiled machine'. The technology took over low-value tasks, freeing up the team to focus on more strategic tasks. The AI also provided valuable insights into customer behavior, which the company used to improve their content and onboarding process. One of ResellerRatings’ biggest wins, an upsell to an existing client, originated with an Exceed.ai sequence. The company was also able to identify gaps in their onboarding process and make necessary changes, improving the overall customer experience. The insights gained from Exceed.ai have helped ResellerRatings determine their future direction, including hiring needs and product improvements.

• ResellerRatings was able to schedule 45 qualified meetings in one month, up from an average of one or two per month.

• The company was able to redirect their limited manpower towards higher-level tasks, saving hundreds of manpower hours.

• Exceed.ai’s technology helped ResellerRatings reel in clients that were on the verge of churning, improving customer retention.