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Exceptional employee digital experience helps increase customer insights and cross-border collaboration
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Application Infrastructure & Middleware - Data Exchange & Integration
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Electronics
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Collaborative Robotics
- Inventory Management
- Predictive Maintenance
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
- System Integration
The Challenge
Omron Europe, a global leader in the field of industrial automation, was facing challenges in streamlining employees’ daily work processes and better utilizing the organization’s collective knowledge and expertise. The company was split into two divisions, with separate sales and marketing teams serving many of the same customers. Better communications and collaboration across divisions would help ensure that customers recognized the company as “one Omron.” A social business network could enable salespeople to share leads and information about common customers, leading to better opportunities for all. Omron Europe already had an intranet based on portal technology, but it was more a static entity for sharing corporate information from the top down than a dynamic tool essential to the flow of information and employees’ daily work.
About The Customer
Headquartered in Hoofddorp, Netherlands, Omron Europe operates locally in more than 20 European countries. The company’s more than 2,000 employees primarily engage in sales, marketing and product distribution for its parent company Omron Corporation, a global leader in the field of industrial automation. In the past, Omron Europe functioned as a multilocal firm, but with globalization, customers are more likely to do business across country borders. Therefore, the company needed to remove geographic obstacles to become a Pan-European organization.
The Solution
IBM Connections software embedded in IBM WebSphere Portal solution led to Ozone, a personalized, mobile-enabled intranet portal that presents applications, information and the social network in a business context. The BVA made it clear that an advanced portal integrated with a social business network, as provided by the IBM® Digital Experience platform including IBM WebSphere® Portal and IBM Connections software, would meet the client’s future needs. The new portal, named Ozone, delivers a unified, role-based window into all the applications, information and people that each employee needed for top job performance. WebSphere Portal software provides a single access point to web content and back-end applications, yet delivers a differentiated experience for each user based on job-related needs. Ready-to-use business functionality speeds time to value, while IBM Web Experience Factory software makes it easy to develop custom portlet applications. IBM Web Content Manager software supports these capabilities by simplifying publication and management of the portal’s content.
Operational Impact
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