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Verse > Case Studies > Express Flooring Boosts Conversion Rates by 22% with Verse
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Express Flooring Boosts Conversion Rates by 22% with Verse

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The Challenge

Express Flooring, a leading flooring company, was grappling with several challenges that were hindering its growth and ability to meet customer needs. The primary issue was connecting with customers who were interested in flooring. The company was struggling to establish effective communication channels that could facilitate seamless interactions with potential clients. Additionally, the scalability of their call center operations was another significant concern. The process of hiring and training new staff to handle the increasing volume of calls was proving to be a daunting task. Lastly, the company was finding it difficult to reach a broad audience through internet forms. This was limiting their market reach and potential for growth.

About The Customer

Express Flooring is a prominent flooring company that offers a wide range of flooring solutions to its customers. The company is committed to providing high-quality products and exceptional customer service. However, as the company grew, it faced challenges in maintaining effective communication with its customers, scaling its call center operations, and reaching a wider audience through the internet. These challenges were posing significant obstacles to the company's growth and its ability to meet the needs of its customers. Express Flooring needed a solution that could help them overcome these challenges and continue to deliver excellent service to their customers.

The Solution

Express Flooring turned to Verse, a leading customer engagement platform, to address their challenges. By implementing Verse, the company was able to streamline its operations and better cater to the needs of their customers. The solution significantly improved their call center operations, making it easier for them to connect with customers. This was achieved by automating certain aspects of the call center operations, reducing the need for extensive hiring and training. Furthermore, Verse helped Express Flooring increase their return on investment (ROI), contact rates, sales, and customer satisfaction. The platform's advanced features enabled the company to reach a wider audience through the internet, overcoming the limitations of traditional internet forms.

Operational Impact
  • The implementation of Verse brought about significant operational improvements for Express Flooring. The company was able to streamline its call center operations, reducing the need for extensive hiring and training. This not only saved time but also resources that could be redirected towards other aspects of the business. The improved communication channels facilitated by Verse made it easier for the company to connect with customers, enhancing the overall customer experience. Furthermore, the ability to reach a wider audience through the internet helped the company expand its market reach. Overall, the use of Verse enabled Express Flooring to overcome its challenges and achieve its growth objectives.

Quantitative Benefit
  • 22% increase in conversion rates

  • Significant increase in ROI

  • Higher contact rates

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