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Gametation Leverages Vonage APIs to Boost Client Traffic and Enhance User Experience
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Consumer Goods
- Telecommunications
Applicable Functions
- Logistics & Transportation
Use Cases
- Last Mile Delivery
Services
- System Integration
The Challenge
Gametation, a company that engages shoppers with fun games to win prizes and build loyalty to businesses or products, was facing a significant challenge. The company did not have a singular global provider for all regions, which meant they needed a different provider in every new market they wanted to enter. This situation generated a massive amount of work and created inconsistent quality of service and scalability issues. Additionally, Gametation was looking for a way to securely onboard users and protect their accounts from fraudulent use. The company needed a solution that could streamline their operations, enhance the user experience, and ensure the secure and efficient delivery of their services.
About The Customer
Gametation is a company that creates a web-based platform to engage shoppers out of store via social media, ads, or on a brand’s website. The company enables shoppers to sign up via a mobile phone number for a chance to win a prize by playing a game. If they win that prize, it builds loyalty to the business or product. Gametation's platform is designed to influence consumer behavior and drive business results. The company operates in various markets and was looking for a solution to streamline their operations, enhance the user experience, and ensure the secure and efficient delivery of their services.
The Solution
Gametation turned to Vonage’s global API platform to address their challenges. The company implemented the Vonage SMS API to deliver texts to shoppers, informing them about their winnings and providing a link to redeem their prizes. This solution greatly reduced the workload required for every Gametation campaign and enabled the company to securely onboard users. Additionally, Gametation implemented the Vonage Verify API as an additional safeguard. This feature ensures that each account is protected from fraudulent use by requiring a one-time PIN coded authentication for access. Gametation also introduced 'alternative routing' of messages in some markets, shifting their default routing to start with a messaging app such as WhatsApp, using the Vonage WhatsApp Business API, with a failover option to SMS. This extended Gametation’s global reach and flexibility in those regions.
Operational Impact
Quantitative Benefit
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