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Genzyme Uses QlikView to Support Its “Power of Intelligence” Initiative
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Pharmaceuticals
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Maintenance
- Supply Chain Visibility
Services
- Data Science Services
The Challenge
Genzyme Therapeutics, a pioneer in the development and delivery of transformative therapies for patients affected by rare and debilitating diseases, was facing challenges in accessing and extracting data from multiple sources. The company lacked a comprehensive view of productivity, efficiencies, and revenue, and had inaccurate performance reporting for its business units. Genzyme services customers in both the clinical and the commercial operations areas of the business. In both areas, timely, accurate data helps inform decision-making that leads to increased revenue and better information for patients. In 2009, the company was looking for a reporting solution that would bring data together from across platforms and make it available in a dashboard that would allow users to easily gain insight and make decisions.
About The Customer
Genzyme Therapeutics has pioneered the development and delivery of transformative therapies for patients affected by rare and debilitating diseases for over 30 years. With a focus on rare diseases and multiple sclerosis, Genzyme is dedicated to making a positive impact on the lives of the patients and families it serves. Genzyme‟s portfolio of transformative therapies, which are marketed in countries around the world, represent ground breaking and life-saving advances in medicine. As a Sanofi company, Genzyme benefits from the reach and resources of one of the world‟s largest pharmaceutical companies, with a shared commitment to improving the lives of patients. Genzyme‟s Oxford site is home to the central coordination team driving customer engagement and sales across the UK. The team also heads up marketing efforts around products for the treatment of patients with chronic debilitating diseases. Key functional areas of the business include finance, IT, HR, market access and medical affairs.
The Solution
Genzyme deployed QlikView across the organization to deliver a single view of all business unit operations in real time. To get the project underway, Genzyme provided data that allowed QlikView to quickly build applications fit-for-purpose. Applications were needed not only at a departmental level, but also for senior management to understand efficiencies, productivity, results and revenue targets in a single view and in real time. The Balance Scorecard is one example of an initial application that was built for Genzyme to provide top-level management with analysis and reporting against business strategy and future planning. Now an integral part of Genzyme's internal process, the Balance Scorecard provides multiple views and detailed data for all key business areas from customers, to finance, to internal processes to learning and growth. These data are then combined with data from other departments, including sales, finance and legal, based on the overall objectives set. Reports that used to take days or even weeks to generate can now be maintained and available for viewing on an ongoing basis.
Operational Impact
Quantitative Benefit
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