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Global Software Company Dassault Systèmes Boosts Efficiency by 350% with Data Transformation
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Life Sciences
- National Security & Defense
Applicable Functions
- Quality Assurance
- Sales & Marketing
Use Cases
- Leasing Finance Automation
- Material Handling Automation
Services
- Testing & Certification
The Challenge
Dassault Systèmes, a global software company, relied heavily on LinkedIn lead generation forms (LGF) to acquire new customers. They ran high volumes of campaigns from over 20 different markets. The challenge was to convert this campaign information into usable datasets for the sales team, which involved manually collecting and transforming the data. Each dataset had to be downloaded, formatted with tracking, and imported into Adobe Campaign, a process that took more than 10 days to complete. This time-consuming process hindered the company's ability to move quickly. Additionally, the lead forms contained personally identifiable information (PII), which required prioritizing customer security, adding to the complexity of handling the data. With such demanding data complexities, Dassault Systèmes needed a faster and more efficient solution to save time and produce usable, accurate data.
About The Customer
Dassault Systèmes is a science-based company that provides solutions for innovation drawn from various fields such as mathematics, biology, chemistry, physics, and geology. For 40 years, the company has helped thousands of manufacturers reinvent their development and production methods to enable sustainable innovation. Their 3DEXPERIENCE platform is a system of operations designed to run, model, and transform a business. The company operates in over 20 different markets and heavily relies on LinkedIn lead generation forms to acquire new customers.
The Solution
Dassault Systèmes turned to Adverity's LGF data connector to automate the collection of their LinkedIn information in bulk. This solution included the ability to take raw data and instinctively assign a new field to its respective country, such as Germany or the UK. Adverity's robust solution freed the team from having to spend time on data translation, allowing their resources and manpower to be better spent on business-driving projects. The operational enhancements meant the data was collected, transformed, enhanced, and then sent to their S3 data lake and then uploaded to Adobe. With a platform to handle laborious tasks, the team increased workflow performance and data accuracy.
Operational Impact
Quantitative Benefit
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