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Godrej Consumer Products Improves Decision-Making with Near Real-Time Access to BI Using QlikView
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Consumer Goods
Applicable Functions
- Sales & Marketing
- Procurement
Use Cases
- Real-Time Location System (RTLS)
- Supply Chain Visibility
Services
- Software Design & Engineering Services
The Challenge
Godrej Consumer Products Limited (GCPL), a major player in the Indian FMCG market, was facing challenges with its reporting process. The company was dealing with duplication in reporting and delayed response times across departments. This was affecting the decision-making process as the reports were not available in real-time. GCPL was using SAP ERP as its foundation which was supported by the SAP Netweaver Business Warehouse solution for Business Intelligence, analytics, and reporting. However, the company was looking for a self-service, user-friendly BI solution that could provide improved analytical capabilities at all levels across the organization by allowing users to segment data across geographies, products, and sales hierarchies.
About The Customer
Godrej Consumer Products Limited (GCPL) is a major player in the Indian Fast-Moving Consumer Goods (FMCG) market. Founded in 2001 in Mumbai, India, the company has a wide range of household and personal care products. GCPL has five manufacturing facilities and uses a widespread distribution network in both urban and rural markets made up of distributors, stockists, and substockists covering over 650,000 retailers across India. The company employs over 1,200 employees in India and has an international presence with offices in India, Sri Lanka, Bangladesh, Indonesia, UK, and Africa. GCPL's product range includes soaps, toiletries, and liquid detergents.
The Solution
GCPL decided to deploy QlikView 11 business discovery software into its sales function for over 350 users. The organization intends to implement the solution across its supply chain and finance departments before rolling it to its other international locations around the world. The deployment of the QlikView solution took around three months to fully deploy and required no user training. The solution was very simple to set up, integrate, and customize. Users can get up and running in next to no time. The area that takes time is actually the internal assessment of what each team needs in terms of a customized view of the data. The solution development and deployment is efficient and hassle-free.
Operational Impact
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