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Bubble Group > Case Studies > Goodstead: A Robo-advisor for Efficient Financial Planning
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Goodstead: A Robo-advisor for Efficient Financial Planning

Technology Category
  • Platform as a Service (PaaS) - Application Development Platforms
  • Robots - Wheeled Robots
Applicable Industries
  • Education
  • Finance & Insurance
Use Cases
  • Inventory Management
  • Personnel Tracking & Monitoring
Services
  • Training
The Challenge
Goodstead, a financial planning robo-advisor, was created to address the challenges faced by the common worker in saving money for the future. The current economy is not well-equipped to help people save money, and fewer people have access to retirement plans through their employer or union than ever before. People are changing jobs more frequently and often aren’t offered retirement solutions. The founder and CEO of Goodstead, Robert Swigert, wanted to help regular people achieve financial independence by providing them with planning tools, financial education, and investment management, all from the convenience of a mobile handset.
About The Customer
Goodstead's customers are common workers who are looking for efficient ways to save money for the future. These individuals may not have access to retirement plans through their employer or union, and they may change jobs frequently. They are individuals who are seeking financial independence and need planning tools, financial education, and investment management to achieve this. They are comfortable using a mobile handset for these purposes and are interested in setting up various types of savings plans, including emergency savings, retirement savings, education savings, and down payment savings plans.
The Solution
Goodstead is a mobile-first robo-advisor that makes saving money for the future time/risk/fee/tax-efficient for the common worker. The app invites new users to begin planning for the future by first learning about Goodstead’s differentiated approach to saving and investing. Users can then set up an emergency savings, retirement savings, education savings, or down payment savings plan using the app's savings calculators and their personal income, expense, asset, and liability information. Every plan is automatically adjusted given the user’s ability to bear financial risk, investment horizon, and financial goals. The user can then set their degree of loss aversion on a per-plan basis so that an investment program appropriate to each specific goal and propriety of that goal relative to their set of financial goals.
Operational Impact
  • Goodstead has made swift progress despite the challenges posed by the global pandemic and the associated financial crisis. The app has been built on Bubble, a leader in the no-code movement, which has made the development process efficient. The founder of Goodstead, Robert Swigert, was familiar with Bubble from early on and believed that no-code application development was the way of the future. Goodstead's client-facing application requirements were simple, and Bubble's consumer-orientation was well developed, making it an ideal choice for developing the MVP web app. The app has been able to integrate with APIs using Bubble's core technology.
Quantitative Benefit
  • Goodstead has developed prototypes, data models, user flows, user stories, web presence, blog and regulatory filings.
  • Goodstead is expected to be in private beta for mobile and web applications by the end of November.
  • Goodstead is expected to release to production in January of 2021.

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