Grouptyre's Transformation with ClicData: Enhancing Sales Tracking and Customer Value

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Grouptyre, the largest independent tire wholesaler in the UK, was in search of a low-maintenance Business Intelligence (BI) tool for their internal reporting and customer value enhancement. The company had no specific reporting package in place, and all their reporting was in a basic format. They needed a solution that was easy to implement and effective for their diverse customer base. The challenge was to find a tool that would cater to the varying technology adoption rates within the tire industry, without completely overhauling existing processes. The company also wanted a solution that wouldn't require full-time management and could be easily implemented across their customer base.

Grouptyre (UK) Ltd is the largest independent tire wholesaler in the UK. Originally formed as a buying group, it is made up of ten independent member wholesalers across the country. The company purchases from Europe and the Far East and supplies to tire retailers and wholesalers across the UK. In addition to their core business, Grouptyre provides a wide range of services to their customers, including training, support, a personal business development manager, and data analysis with dashboards. Their unique selling proposition is the service they provide after the sale, offering customers a comprehensive package and continuous support.

Grouptyre chose ClicData as their BI tool. ClicData was a perfect fit for Grouptyre's needs as it was easy to implement and required minimal maintenance. Once the initial setup was complete, the tool could run itself with occasional tweaks. Initially, Grouptyre used ClicData to display basic units of turnover in a chart. However, over time, they integrated it with other applications they used, automating their previously manual SQL queries. The data was pushed to datasets, which were then automatically pushed into dashboards. This allowed any team member to access the information they needed within seconds. Grouptyre also used ClicData to provide personalized dashboards for each of their customers, enhancing the value they provided.

• The implementation of ClicData has brought about significant operational improvements for Grouptyre. The tool has evolved from a simple charting tool to an integral part of their operations, automating data handling and providing quick access to necessary information. It has also become a key part of their customer offering, with every customer receiving a personalized dashboard. While there was initial resistance to the change in reporting methods, customers have now fully embraced the dashboards, abandoning the previously used Excel spreadsheets. The use of ClicData has helped Grouptyre stand out in their industry, with customers expressing their appreciation for the unique service.