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Bubble Group > Case Studies > Gumball: Streamlining Influencer Marketing Campaigns with IoT

Gumball: Streamlining Influencer Marketing Campaigns with IoT

Technology Category

Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Cement
Equipment & Machinery

Applicable Functions

Sales & Marketing

Use Cases

Building Automation & Control
Track & Trace of Assets

The Challenge

Gumball, co-founded by Steven Rho and Roger Greene, was created to address the challenges faced by brands in managing and tracking the success of their influencer marketing campaigns. The founders, who do not have programming backgrounds, identified that influencer marketing, when done right, can be a highly effective way for brands to market their products. However, managing these campaigns can be time-consuming and it can be difficult to determine which campaigns are effective and which ones are not. The challenge was to make it easy for brands of all sizes to run and measure the effectiveness of their influencer marketing campaigns, ensuring they get the most value for their investment.

About The Customer

Gumball's primary customers are brands of all sizes that utilize influencer marketing campaigns. These brands may struggle with managing and tracking the success of these campaigns, and may find it difficult to determine which campaigns are providing value. Gumball's customers are likely to be seeking a solution that simplifies the process of managing influencer marketing campaigns, provides clear and actionable insights, and helps them to maximize the return on their investment in influencer marketing. One of the early adopters of Gumball is Big Future Toys, a toy company run by co-founder Steven Rho.

The Solution

Gumball was built using Bubble, a no-code platform, which allowed the founders to quickly and cost-effectively bring their vision to life. Once users sign up for Gumball, the app begins pulling in their Instagram and Google Analytics data. This allows brands to see which influencers are talking about them and how that buzz is affecting their website traffic, sales, follower count, and more. Users can also set up campaigns that include budgets and goals for a specific influencer campaign. Gumball automatically calculates important metrics for influencer campaigns so that users can see how they’re performing. The solution provides a comprehensive, easy-to-use tool for managing and tracking influencer marketing campaigns.

Operational Impact

Gumball has been successful in streamlining the process of managing and tracking influencer marketing campaigns. It has made it easier for brands to understand which influencers are talking about them and how that is impacting their business. The tool has also made it simpler for brands to set up and manage campaigns, including setting budgets and goals. Gumball's automatic calculation of important metrics has provided brands with clear insights into the performance of their campaigns. The operational results have been positive, with the tool being used effectively by Big Future Toys, and plans to open up the app to other brands in the future.

Quantitative Benefit

Gumball provides real-time data on website traffic, sales, and follower count.
Gumball allows brands to set up and manage influencer campaigns, including budgets and goals.
Gumball automatically calculates important metrics for influencer campaigns.