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Case Studies > Hosting Provider for Marketing Campaigns Increases Value with SSL Offload

Hosting Provider for Marketing Campaigns Increases Value with SSL Offload

Technology Category
  • Application Infrastructure & Middleware - API Integration & Management
  • Application Infrastructure & Middleware - Data Exchange & Integration
  • Application Infrastructure & Middleware - Data Visualization
Applicable Functions
  • Business Operation
  • Sales & Marketing
Services
  • Cloud Planning, Design & Implementation Services
  • Software Design & Engineering Services
  • System Integration
The Challenge
SapientNitro faced significant challenges with their legacy ADC solutions, which could not meet the capacity requirements for their large-scale web infrastructure. The introduction of 2048-bit SSL keys increased the hardware cost for web servers and made SSL key management complex and time-consuming. The company needed a high-performance ADC solution that could handle the increased web traffic, provide SSL Offload, and offer high-quality support without additional licensing fees.
About The Customer
SapientNitro is a multi-channel marketing services firm that creates and manages marketing campaigns for some of the world’s largest brands. With 7,000 employees and offices in 32 cities across North America, Europe, and Asia-Pacific, SapientNitro specializes in creating integrated, multi-channel brand experiences that lead to tangible business results. The company’s primary operational locations are their headquarters in Boston, MA, and an off-site disaster recovery site. SapientNitro’s large-scale network uses a combination of Windows 2008 web servers, SQL 2005 servers, Linux web servers, and custom web applications like BridgeTrack to power its campaigns.
The Solution
SapientNitro implemented A10 Networks’ Application Delivery Controllers (ADCs) to address their challenges. The A10 ADCs provided high-performance SSL Offload, which centralized SSL certificate management at the ADC, reducing the strain on individual web servers. The dedicated SSL processors within the A10 ADCs enabled SapientNitro to handle the increased SSL requirements brought on by the upgrade from 1024-bit to 2048-bit keys without impacting web server performance. This solution allowed SapientNitro to return processing capacity to the web servers, ensuring better server and application performance with existing hardware. Additionally, A10 Networks offered worry-free licensing without additional fees for performance or features like SSL Offload, making the solution cost-effective.
Operational Impact
  • The A10 ADCs allowed SapientNitro to handle more customers with their existing infrastructure, improving the end-user experience through faster response times.
  • The centralized SSL certificate management simplified the process, reducing the complexity and time required for SSL key management.
  • The solution reduced the data center footprint and power consumption, leading to more cost-effective operating expenses.
Quantitative Benefit
  • SapientNitro was able to handle up to 14 million hits per hour during peak campaign times.
  • The introduction of 2048-bit SSL keys increased web server processing requirements by 3 to 7 times, which was managed effectively by the A10 ADCs.
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