Download PDF
How Data Integration Helped AnalytixLive Pivot Their Business During COVID-19
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
- Business Operation
Services
- Data Science Services
- System Integration
The Challenge
AnalytixLive, a U.S. data analytics company, was hit hard by the COVID-19 pandemic. The company, which provided revenue management services to the live entertainment industry, saw its business come to a halt as live events were cancelled worldwide. However, as live entertainment shifted to streaming video services and social media, the team saw an opportunity to support their clients with advanced analytics of the engagement data coming from these platforms. The challenge was to seamlessly acquire the new and diverse datasets, which would allow them to successfully pivot their business in this direction.
About The Customer
AnalytixLive is a U.S. data analytics company that was founded in 2001. The company focuses on providing automated revenue management and pricing analytics for live performing arts and entertainment organizations. They have built a household name in this industry by analyzing supply, demand, and pricing trends for ticketed events. The company’s clients include renowned institutions worldwide such as The Los Angeles Philharmonic, New York Philharmonic, San Francisco Symphony, and Sydney Symphony Orchestra.
The Solution
AnalytixLive sought out Adverity to help them seamlessly acquire the new and diverse datasets. Adverity's ready-made connectors made it easier for AnalytixLive to integrate data from any of the platforms their clients were using, and do it quickly. This enabled the team at AnalytixLive to massively streamline business operations with a new, unified data structure that can easily be replicated for new clients. The data now comes from all sources on a regular schedule and is stored in a centralized mySQL database. From there it is immediately available and presented in templated dashboards they create for their clients in Tableau. This has enabled AnalytixLive to scale and grow more than previously possible.
Operational Impact
Quantitative Benefit
