How Epsilon Built a Global Transit Hub Aviatrix on Amazon Web Services

• Platform as a Service (PaaS) - Connectivity Platforms
• Infrastructure as a Service (IaaS) - Cloud Computing

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Epsilon, a global marketing company, helps Fortune 500 companies drive growth through data-driven marketing solutions and is a leader in data privacy and security. With platforms connected across Amazon Virtual Private Clouds (VPCs) and on-premises resources, Epsilon recognized the need to efficiently establish connectivity and continue to secure data-in-motion between platforms. To solve for this, Epsilon chose to build an Amazon Web Services (AWS) global transit architecture. To implement this architecture, Epsilon decided to overhaul its cloud networking strategy and start from scratch. They began by prioritizing business requirements, specific technical challenges, and implementing a solution that could scale as fast as its AWS resources.

Epsilon is a global marketing company with a rich, nearly 50-year history transforming data into personalized customer experiences. Epsilon’s solutions architecture team develops and delivers unique technical solutions to enable campaigns for clients with exceptional scale, accuracy, and reach. Their platforms help clients reach millions of consumers around the globe, on a daily basis. Epsilon helps Fortune 500 companies drive growth through data-driven marketing solutions and is a leader in data privacy and security. With platforms connected across Amazon Virtual Private Clouds (VPCs) and on-premises resources, Epsilon recognized the need to efficiently establish connectivity and continue to secure data-in-motion between platforms.

Epsilon decided on Aviatrix solutions on AWS for single pane of glass management and a breadth of automation capabilities. Moreover, Aviatrix delivered increased visibility into the health and performance of Epsilon’s cloud networking infrastructure helping the company optimize their customer experiences. The solutions architecture team leveraged two networking approaches by implementing Aviatrix solutions for AWS. To support customer accounts on Epsilon platforms, the team leveraged Aviatrix to create a next-generation global transit VPC network (hub-and-spoke network). This design deploys Virtual Private Network (VPN) instances in a dedicated VPC to perform transitive routing between spoke VPC networks through automated deployment of Aviatrix Gateways via the Aviatrix Controller – a centralized management console. They also used the Aviatrix Controller to simplify the configuration and provisioning of encrypted peerings between VPCs. This peer-to-peer connectivity allows client platforms to securely access multiple services, each configured to meet common regulations, such as SOC2, HIPAA, and GDPR.

• Automated the onboarding of client accounts, including: Discovery of VPC sub-networks, Provisioning of resources, Building secure tunnels between Amazon VPCs and on-premises resources.
• Utilizing Epsilon team members’ time more efficiently by focusing on revenue generating tasks, thanks to the automation of manual networking processes.
• Increased visibility into network health, with performance metrics available on each link.

• Facilitated Epsilon’s growth requirement of more than 100 VPCs.
• Operating Aviatrix didn’t require Epsilon to hire specialized skill sets, rather existing team members could easily be trained to perform operations.