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How Fourth Added Analytics to Its Menu… and Realized a 117% ROI
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
- Supply Chain Visibility
Services
- Data Science Services
- System Integration
The Challenge
Fourth, a leading provider of cloud-based cost control solutions to the hospitality industry, was struggling with data management. They had a large amount of data but found it difficult to bring the information together and see the interdependencies and correlations. The analytics packages that were available were beyond the budgets of most operations budgets. Those who couldn’t afford it were doing everything in Excel. Another problem lay in the distribution of the data, or lack thereof: There was no easy way to get the data into the hands of all the different stakeholders for informed decision making at various levels. Fourth recognised an opportunity to offer their customers an affordable, cloud-based distributed analytics solution to meet the needs — and fit the budgets — of the entire business chain in the hospitality industry. But first they needed the right platform from the right partner.
About The Customer
Fourth is the world’s leading provider of cloud-based cost control solutions to the hospitality industry. Headquartered in London, Fourth customers have access to solutions in the areas of purchase-to-pay, inventory management, menu engineering, HR, labour productivity, and payroll. The company has been a customer of GoodData since 2013 and uses the Fourth Analytics Powered by GoodData solution. Mike Shipley, Fourth’s Analytics & Insight Solutions Director, began his journey with the company as a customer.
The Solution
Fourth CTO Christian Berthelsen initiated the search for the ideal partner to help Fourth distribute customisable data to all of the different partners and customers with whom they work while at the same time create a new revenue stream. He and his team began by writing the detailed metrics and schema needed to bring the Fourth data — millions of rows of it — into a structured format. He chose the GoodData platform and hired Shipley as a consultant to create the commercial product. Among Berthelsen’s reasons for selecting GoodData were: Easily embeddable solution, Ability to integrate streams from various sources, Easily accessible and sharable among different users across the organization, Customizable dashboards that show the users only the specific data relevant to them. The GoodData platform also enables Fourth Analytics customers to share data securely with external business partners across the value chain, including retailers, distributors, suppliers, and others.
Operational Impact
Quantitative Benefit
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