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ManyChat > Case Studies > How hideAWAY Handmade Leveraged ManyChat to Boost Revenue and Customer Engagement
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How hideAWAY Handmade Leveraged ManyChat to Boost Revenue and Customer Engagement

Technology Category
  • Sensors - Flow Meters
  • Sensors - Liquid Detection Sensors
Applicable Industries
  • Cement
  • Glass
Applicable Functions
  • Sales & Marketing
Use Cases
  • Leakage & Flood Monitoring
Services
  • System Integration
The Challenge

hideAWAY Handmade, an Australian online retailer of handcrafted artisan soaps and body products, was facing challenges in providing customer support and increasing revenue from social media as they expanded internationally. They were looking for a solution to streamline customer support and build a more interactive marketing experience for their customers. They had not yet explored Chat Marketing and were interested in seeing what ManyChat could do for them. Their goal was to provide their active customers with opportunities to engage, receive value, and earn rewards to drive sales while nurturing their community. They were particularly interested in identifying and rewarding interested shoppers with coupons.

About The Customer

hideAWAY Handmade is an Australian online retailer that specializes in a signature range of handcrafted artisan soaps and body products. As the company began to expand internationally, they realized the need for a more efficient way to provide customer support and increase revenue from social media at scale. They were keen on exploring Chat Marketing to engage with their audiences and gather product feedback. The company wanted to provide their active customers with opportunities to engage, receive value, and earn rewards to drive sales while nurturing their community. They were particularly interested in identifying and rewarding interested shoppers with coupons.

The Solution

hideAWAY Handmade partnered with Stephen Bradeen, founder of Chat Blender, to implement a Chat Marketing system using ManyChat. They created a welcoming bot persona in collaboration with International Fitness Coach Ashy Bines. The team used ManyChat Growth Tools to capture visitors from the company website and built lead generation flows for weekly giveaways, quiz funnels, a first-time buyer flow, and more. They used ManyChat’s Coupon Campaigns for Shopify to send personalized coupons to shoppers via Messenger, rewarding those who participated in the weekly giveaway, provided feedback, took a quiz, and first-time buyers and cart abandoners. They also used One-Time notifications (OTN) for sales, promotions, and giveaway updates to contact customers outside the 24-hour messaging window in Messenger. Additionally, they built a Messenger-based feedback system to ensure customers received excellent customer service and used ManyChat to follow up and convert those happy customers into 5-star reviews for the brand.

Operational Impact

  • The implementation of ManyChat's Chat Marketing system resulted in a significant boost in hideAWAY Handmade's revenue and customer engagement. The creation of a welcoming bot persona and the use of various ManyChat Growth Tools allowed the company to capture more visitors from their website and engage with shoppers in a more interactive way. The use of personalized coupons sent via Messenger incentivized customer participation in various activities, leading to increased sales. The One-Time notifications for sales, promotions, and giveaway updates ensured that customers were always informed and engaged. The Messenger-based feedback system improved customer service, and the follow-up system helped convert satisfied customers into 5-star reviews for the brand.

Quantitative Benefit

  • Generated over $100,000 in revenue in one month

  • Gained over 68,000 subscribers across Messenger, email, and SMS

  • Achieved a 99.5% click-through rate for One-Time notifications (OTN)

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