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How switching to CallRail saved Black Tie Movers tens of thousands of dollars
Technology Category
- Analytics & Modeling - Machine Learning
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Data Science Services
The Challenge
Black Tie Movers, a sophisticated multi-location enterprise serving 53 cities across eleven states, was facing a challenge with their premium call tracking provider. The cost to renew their contract was exorbitant and the account was complex with hundreds of numbers in the platform. The company was in need of a more cost-effective and efficient solution for their call tracking needs.
About The Customer
Black Tie Movers is a sophisticated multi-location enterprise that provides moving services across 53 cities in eleven states. The company receives an average of 200 calls daily and has a complex call tracking system with hundreds of numbers. The company was using a premium call tracking provider, but the cost and complexity of the system were becoming a challenge. The company was in need of a more streamlined and cost-effective solution.
The Solution
Agile and Co. and CallRail collaborated to create a streamlined Call Tracking plan for Black Tie Movers. They were able to reduce the number of phone numbers the company had to manage and pay for, resulting in significant cost savings. Additionally, CallRail's Conversation Intelligence, an AI-powered feature, was introduced. This feature scans automated call transcripts for specific words and phrases, classifies and scores calls, and assigns a dollar value to each call based on criteria unique to each company. It also provides three-to-five-sentence summaries of each conversation and categorizes the tone of each call participant as positive, negative, or neutral.
Operational Impact
Quantitative Benefit
