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How this HubSpot Solutions Partner solves the attribution puzzle with the CallRail + HubSpot integration
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Professional Service
Applicable Functions
- Sales & Marketing
Services
- System Integration
The Challenge
Neon Goldfish, a boutique marketing agency, was looking for a way to demonstrate the value of their marketing efforts to their clients. They needed a solution that could provide full transparency and accurate attribution for their marketing campaigns. The agency was already using HubSpot as their CRM, but they were missing a crucial piece of the puzzle: call attribution. They needed a tool that could track and record calls, providing valuable insights into their marketing efforts and helping them to optimize their campaigns.
About The Customer
Neon Goldfish is a boutique marketing agency founded in 2007 by Ken Franzen and Justin Johnson. The agency has offices in Holland, Ohio and Orlando, Florida. Neon Goldfish primarily caters to small businesses with urgent marketing challenges and website needs. The agency prides itself on its responsiveness, filling gaps for small businesses that may not be able to get in touch with a developer or PPC specialist after a project is completed. Neon Goldfish aims to solve a new client's urgent need, while also warming them up for more long-term services.
The Solution
Neon Goldfish found the solution to their challenge in CallRail, a call tracking and recording tool that integrates seamlessly with HubSpot. CallRail automatically creates a new contact for each lead, complete with a call recording, all within HubSpot. This integration fills a significant gap in Neon Goldfish's sales process, providing valuable data that HubSpot might miss, such as keywords that lead to a call. The CallRail + HubSpot integration also allows Neon Goldfish to listen to calls that come in through CallRail numbers, helping them to assess the quality of the leads they are attracting and make necessary adjustments to their campaigns. The integration also helps Neon Goldfish to identify and address issues quickly, saving time and money on leads coming from irrelevant search terms.
Operational Impact
Quantitative Benefit
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