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IBM Event Connect Enhances Alliance Tech's Event Reporting and Analytics
Technology Category
- Application Infrastructure & Middleware - Event-Driven Application
- Networks & Connectivity - RFID
Applicable Industries
- Equipment & Machinery
- Telecommunications
Applicable Functions
- Product Research & Development
Use Cases
- Real-Time Location System (RTLS)
- Track & Trace of Assets
Services
- Cloud Planning, Design & Implementation Services
- System Integration
The Challenge
Alliance Tech, a provider of event technology solutions, was seeking to enhance the scope and timeliness of its event reporting and analytics solutions. The company wanted to exceed the expectations of its customers, who are primarily event organizers. Alliance Tech's solutions integrate analytics and marketing automation tools to provide actionable and insightful leads from data gathered about attendees as they journey through an event. The company was the first to offer RFID badge readers and online schedules to track attendee interests and preferences at conferences. However, Alliance Tech wanted to make the insights gathered from these tools available to its business customers each night so they could take action based on attendees’ behavior that day.
About The Customer
Alliance Tech is an IBM Business Partner that provides event technology solutions for trade shows, conferences, and other events. Founded in 2002, the company is headquartered in Austin, Texas, and employs a core team to support business customers in the United States, Europe, and Asia. Alliance Tech differentiates itself with solutions that integrate analytics and marketing automation tools to provide actionable and insightful leads from data gathered about attendees as they journey through an event. The company was the first to offer RFID badge readers and online schedules to track attendee interests and preferences at conferences.
The Solution
Alliance Tech partnered with IBM to deliver a more integrated event experience on the IBM Event Connect social conference solution, a cloud-based mobile app designed to increase attendee engagement. The application creates a private, event-specific social network that includes access to the agenda, session materials, speaker profiles, event news, alerts, and updates. By linking the Alliance Tech Intelligent events solution to IBM Event Connect, the company was able to provide a more comprehensive view of the attendees’ journey, from registration through the closing general session. The solution also allowed attendees to provide feedback on their experiences each day through an Alliance Tech plug-in module on the Event Connect platform that presents surveys through the mobile app.
Operational Impact
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