Innovative Content Creation Strategy for Samsung Galaxy Note 5 Launch

The challenge was to launch the latest Samsung Galaxy Note 5 in Asia without having hands-on access to the device. The smartphone was only available after the New York Samsung Galaxy global launch event, leaving a very short window to produce content around its most innovative features. The task was to create a buzz and generate interest in the product in a very short span of time, without the physical device being present in the region.

The customer in this case is Samsung, a multinational conglomerate with a significant presence in the global smartphone market. Samsung is known for its innovative products and cutting-edge technology, particularly in the smartphone sector. The company is constantly launching new products and updates to stay ahead in the competitive market. For the launch of their latest product, the Galaxy Note 5, they needed a unique and effective content creation strategy that could generate interest and excitement about the product in the absence of the physical device.

The solution was to target four of the most influential content creators from across the APAC region and fly them to New York, where they were among the first people in the world to get their hands on a Galaxy Note 5. These content creators were then challenged to leverage the power of the smartphone to capture, create and share their 24-hour 'Moment of Note'. The team followed the content creators around the city and, in a first for Samsung, created a launch film using only the content captured in the 24 hours. This innovative approach allowed for the creation of authentic, engaging content that showcased the features of the new device in real-world scenarios.

• The innovative content creation strategy resulted in a successful launch of the Samsung Galaxy Note 5 in Asia. By leveraging the influence and creativity of content creators, Samsung was able to generate significant buzz around the product, despite the physical device not being available in the region. The launch film, created entirely from content captured by the content creators in 24 hours, provided a unique and authentic showcase of the device's features. This approach not only generated significant interest in the product but also positioned Samsung as a brand that is willing to take innovative approaches to marketing and product launches.

• Generated PR value of $300K
• Achieved 7.4 million video views