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Korg Italy: Reinventing Digital Musical Instruments with IoT
Applicable Industries
- Electronics
- Packaging
Applicable Functions
- Product Research & Development
Use Cases
- Construction Management
- Construction Site Monitoring
The Challenge
Korg Italy, a subsidiary of the Japanese Korg corporation, specializes in the design and production of high-end digital pianos and electronic keyboards. The company faced a significant challenge in creating these sophisticated musical instruments that required accommodating intricate circuits and mechanisms while maintaining style and elegance. The design process often involved modifications to the internal component design during the product development process. These changes were often necessitated when engineers discovered that an electrical component was of a different size than initially envisaged. Making such alterations at an advanced stage in the product development cycle could lead to considerable costs. Furthermore, the company also had to manage the design of the packaging and cases for these instruments.
About The Customer
Korg Italy is a subsidiary of the Japanese Korg corporation, established in 1995. The company is located in Osimo, an area known for its tradition in the manufacture of electronic musical instruments such as the famous console organ, a forerunner of today's digital keyboards. Korg Italy specializes in the design and production of high-end digital pianos and electronic arranger keyboards. The company is reinventing the universe of digital instruments by creating objects that can fit stylishly into a living space. Today, Korg is not just viewed as a maker of musical instruments, but also as a creator of innovatively designed objects.
The Solution
Korg Italy adopted solidThinking Evolve to manage the frequent design modifications that occurred during the product development process. The Construction History feature of Evolve proved invaluable for the company, allowing them to maintain full control over the project through all its stages, from concept development to the construction of the mold. This solution enabled fast adaptation of an initial design in Evolve to accommodate a change to an engineered part. It also allowed the exploration of more design alternatives using the ConstructionTree, leading to increased design productivity. Additionally, Evolve was used for the design of packaging and cases for the musical instruments, further enhancing the overall aesthetic appeal of the products.
Operational Impact
Quantitative Benefit
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