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LA MODA BrAziLiAn FAshiOn BrAnD Gets A PrODuctiOn MAkeOver
Technology Category
- Functional Applications - Manufacturing Execution Systems (MES)
- Functional Applications - Product Lifecycle Management Systems (PLM)
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Apparel
- Consumer Goods
Applicable Functions
- Business Operation
- Product Research & Development
- Quality Assurance
Use Cases
- Factory Operations Visibility & Intelligence
- Inventory Management
- Manufacturing System Automation
- Predictive Maintenance
- Supply Chain Visibility
Services
- Software Design & Engineering Services
- System Integration
- Training
The Challenge
La Moda, a major player in Brazil's fashion industry, experienced rapid growth after shifting from childrenswear to women's apparel. By 2012, the company had grown 50 times its original size, producing over a million pieces annually. However, this rapid expansion led to operational inefficiencies, particularly in the cutting room. The company needed to update its processes to keep up with increased demand while maintaining high quality and cost-effectiveness. The challenge was to streamline production, reduce waste, and ensure quick turnaround times to stay competitive in the fast-paced fashion market.
About The Customer
La Moda is a prominent Brazilian fashion brand known for its high-end womenswear line, Lança Perfume. Founded in 1986, the company initially focused on childrenswear but shifted to women's apparel in 2006, leading to significant growth. Today, La Moda's products are sold in 1,900 retail outlets across Brazil, including 19 of its own stores and an e-commerce platform. The brand is recognized for its premium quality and innovative designs, aiming to position itself at the top of Brazil's fashion market. The company releases four main collections annually, each featuring 800 products, along with several mini-collections.
The Solution
La Moda partnered with Lectra to enhance its production capabilities. The collaboration began with an in-depth consultation to identify inefficiencies in the cutting room. La Moda adopted Lectra's marker making solution, Diamino, and cut-order planning solution, Optiplan, to optimize fabric use and streamline production. The immediate results included a 30% increase in throughput and a 2% reduction in fabric consumption. Impressed by these outcomes, La Moda further invested in Lectra's Vector cutting machine and Modaris patternmaking solution. These tools improved the development process, making it faster and more agile, and ensured seamless communication between design and production stages.
Operational Impact
Quantitative Benefit
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