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IBM > Case Studies > Leading real estate developer: Managing more projects with the same headcount to capture new market share
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Leading real estate developer: Managing more projects with the same headcount to capture new market share

Technology Category
  • Application Infrastructure & Middleware - API Integration & Management
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
  • Functional Applications - Inventory Management Systems
Applicable Functions
  • Business Operation
  • Procurement
  • Sales & Marketing
Use Cases
  • Inventory Management
  • Predictive Replenishment
  • Supply Chain Visibility
Services
  • Cloud Planning, Design & Implementation Services
  • System Integration
The Challenge
The leading real estate developer wanted to increase its share of its domestic real estate market by taking on additional builds each year without increasing headcount. The company was facing challenges with its manual, paper-based processes which were time-consuming and increased the risk of misplacing key approval documents. This reduced the company's ability to ensure that materials reached construction sites in a timely manner. The company decided to replace as many manual processes as possible with automated, integrated business processes.
About The Customer
The customer is a leading real estate developer in its domestic market. The company is looking to increase its market share and drive business expansion by taking on more construction projects each year without increasing its operational costs. The company's operations involve complex, interconnected business processes including procuring land and materials, managing suppliers, organizing construction schedules, and marketing new residences to potential customers. The company was previously relying on manual, paper-based processes which were time-consuming and increased the risk of misplacing key approval documents.
The Solution
The company partnered with IBM Global Business Services to build new, automated, integrated business processes, supported by SAP software. The solution included SAP ERP with applications for finance, controlling, materials management, project systems, sales and distribution, human capital management, plant maintenance, and quality management. SAP Enterprise Portal software was used to offer business users rapid access to the applications they needed to perform their roles effectively, and SAP Supplier Relationship Management software was used to enable a single source of truth for data on supplier performance. The SAP solutions were run on robust, high-performance IBM Power 730 Express and IBM Power 710 Express servers, running the IBM AIX operating system.
Operational Impact
  • The company has reduced cycle times for critical processes, enabling greater efficiency and higher throughput without onboarding additional personnel.
  • The company can now access accurate reports on customer finance plans using a single system, helping it to ensure timely repayments and improve cash flow.
  • The company is driving improvements to its supplier management process.
Quantitative Benefit
  • The finance team can complete the quarterly close 30 percent faster than before.

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