Download PDF
LeadSquared centralizes database monitoring to boost product performance by 10x
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
- Application Infrastructure & Middleware - Data Visualization
Applicable Industries
- Software
- Professional Service
Applicable Functions
- Business Operation
- Quality Assurance
Use Cases
- Predictive Maintenance
- Remote Asset Management
- Process Control & Optimization
- Real-Time Location System (RTLS)
Services
- System Integration
- Software Design & Engineering Services
- Cloud Planning, Design & Implementation Services
The Challenge
LeadSquared provides a cutting-edge, end-to-end CRM and marketing automation platform to more than 300,000 users across 1,500 brands globally. With a successful SaaS offering that delights its customers, the company has been experiencing rapid growth. A business that began with one office in India has now expanded to multiple offices across continents. For the SaaS offering to keep pace with swift customer adoption, the engineering team needed to quickly increase the Aurora databases in the company’s Amazon Web Services (AWS) environment. The engineers had to individually analyze each database log to assess how the product was performing, which was a complex and time-consuming endeavor. As the number of database clusters grew, it became very hard to monitor and analyze if database issues were negatively impacting the SaaS product performance and, in turn, the customer experience. LeadSquared wanted a scalable and automated way to centrally monitor performance across all its database clusters.
About The Customer
LeadSquared is a rapidly growing company that provides a cutting-edge, end-to-end CRM and marketing automation platform to more than 300,000 users across 1,500 brands globally. The company started with one office in India and has now expanded to multiple offices across continents. LeadSquared's SaaS offering has been highly successful, delighting its customers and driving rapid growth. The company’s engineering team is tasked with ensuring that the SaaS platform keeps pace with swift customer adoption, which involves managing and monitoring a growing number of Aurora databases in their Amazon Web Services (AWS) environment. The company is committed to providing a responsive, high-quality experience for its customers, making database performance a critical component of their operations.
The Solution
To address the company’s needs, LeadSquared conducted market research and selected Sumo Logic as the only solution that met its two essential requirements: central log monitoring and pre-built dashboard analytics. Sumo Logic provides a cloud-native platform that integrates with LeadSquared’s AWS infrastructure to centrally index and analyze log data and metrics in real-time. This solution allowed LeadSquared to avoid the heavy lift of creating their own dashboards, accelerating the process of getting started quickly. Sumo Logic is an integral resource for the company’s software development, providing deep, holistic insights into LeadSquared’s AWS environment, including several hundred microservices running on more than 50 database clusters. The real-time analytics and dashboards make it easy to identify any performance patterns and troubleshoot issues. Sumo Logic’s APIs also made it easy to automate log monitoring for LeadSquared’s regular infrastructure expansions, allowing the company to maintain a complete view of its SaaS product performance across its evolving AWS, Elasticsearch, and Redis database environments.
Operational Impact
Quantitative Benefit
Related Case Studies.
Case Study
Factor-y S.r.l. – Establishes a cost-effective, security-rich development environment with SoftLayer technology
Factor-y S.r.l., a web portal developer, was faced with the challenge of migrating its development infrastructure to a reliable cloud services provider with highly responsive technical support. The company needed a solution that would not only provide a secure and reliable environment but also support its expansion by providing resources to create and deliver innovative offerings.
Case Study
UBM plc: Taking the pulse of the business and engaging employees with a far-reaching strategic transformation
UBM, a leading global events business, was undergoing a significant strategic transformation named 'Events First'. As part of this transformation, the company was preparing to complete the largest acquisition in its history - Advanstar, a US-based events and marketing services business valued at more than USD970m. The company faced the risk of human capital flight if it was unable to effectively engage top talent with the new strategic direction. UBM needed to make significant structural, process and systems changes, uniting its previously autonomous regional businesses. The challenge was to ensure all of its employees were engaged and aligned with the new future vision.
Case Study
Darwin Ecosystem: Accelerating discovery and insight through cutting-edge big data and cognitive technologies
Darwin Ecosystem was founded with a unique vision of harnessing chaos theory mathematics to uncover previously hidden connections in unstructured data. The company’s algorithms can look at all the data generated by any source (such as news, RSS feeds and Twitter), and analyze how a specific set of concepts within that data are evolving over time. This is particularly valuable in situations such as business and competitive intelligence, social research, brand monitoring, legal discovery, risk mitigation and even law enforcement. A common problem in these areas is that a regular web search will only turn up the all-time most popular answers to a given question – but what the expert researcher is actually interested in is the moment-tomoment evolution of the data available on that topic. Darwin’s algorithm is computationally intensive, and the sources of data it correlates can be vast. To bring its benefits to a larger commercial audience, Darwin needed to find a way to make it scale.
Case Study
Wittmann EDV-Systeme launches IT monitoring services
Small and medium-sized businesses often lack the know-how and resources required for thorough IT system monitoring. Wittmann EDV-Systeme wanted to launch a solution to plug the gap – enabling it to improve its own competitiveness and that of its customers. IT landscapes are becoming ever more complex and outsourcing is gaining popularity, IT systems must nonetheless remain easy-to-use and extremely reliable at all times. Automated, round-the-clock system monitoring therefore represents an immensely valuable proposition for companies: downtime for business-critical applications can be avoided, and IT systems remain available at all times.
Case Study
Zend accelerates, simplifies PHP development
Zend Technologies, a major contributor to the PHP open source community, needed to keep pace with emerging trends such as mobility, agile development, application lifecycle management and continuous delivery. The company needed to provide the right tools to the worldwide community of PHP developers. The challenge was to support enterprise-class capabilities from end to end, including mobile, compliance and security. The pace of business required developers to show results fast across a variety of devices without compromising quality or security.
Case Study
Delivering modern data protection with cloud scale backup from Cobalt Iron and IBM
Organizations are struggling to modernize their legacy data protection environments in the face of growing demands around new infrastructure, new applications, and budget consolidation. Virtualization and modern application development processes have significantly outgrown legacy backup architectures. In response, infrastructure teams have created multiple backup solution types to handle the varying SLAs (performance, scale, cost) required by their business sponsors. However, the sheer number and variety of solutions in this uncontrolled expansion creates huge amounts of work, threatening to overwhelm the IT team in many organizations. Today, developers may add new applications and virtual server instances by the hundreds per day without accounting for the restrictions of the existing backup infrastructure. They leverage the cloud for immediate compute and storage resources, yet rarely communicate succinctly with corporate IT to ensure that the appropriate data protection services are in place.
