Leveraging Octane AI for Enhanced Facebook Ads: A Case Study on MuteSix and Beekeeper's Naturals
- Procurement
- Sales & Marketing
Beekeeper's Naturals, a company dedicated to sharing the benefits of propolis with North America, was seeking innovative ways to engage with their users and convert them into paying customers. They had been working with MuteSix, a premier Facebook advertising agency, and Octane AI, but were looking for new ways to leverage these partnerships to improve their advertising performance. The challenge was to find a new and innovative advertising channel that could help them engage with new and past website visitors who didn't make a purchase, and convert them into paying customers.
Beekeeper's Naturals is a company founded by Carly Stein, who started the company after using propolis to prevent tonsil surgery. The company's mission is to share the benefits of propolis with North America. They had been working with MuteSix, a premier Facebook advertising agency started in 2014 by Steve Weiss and Daniel Rutberg. MuteSix's core mission is to provide companies with a highly effective customer acquisition service that focuses on providing trackable revenue for their clients, transparently and profitably.
MuteSix, with its core mission of providing companies with a highly effective customer acquisition service, decided to help Beekeeper's Naturals start using Octane AI's new Messenger Ads features. These Click-To-Messenger ads represented a new and innovative advertising channel for ecommerce merchants. With Octane AI, Beekeeper's Naturals was able to engage with their users in previously unheard of ways. With support from MuteSix, they were able to engage with new and past website visitors who didn't make a purchase, and convert them into paying customers through the power of conversational ads.
