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Magnite Automates Real Time Business Monitoring with Anodot
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
The Challenge
Magnite, the world’s largest independent sell-side advertising platform, processes trillions of transactions each month in real-time auctions that each occur within 40 milliseconds. The company's internal teams and existing tools could not scale to handle the growing volume and velocity of data. They needed real-time insight into incidents that were being detected too late, such as anomalies in normal transaction volume from a large buyer. Their manual alerting system with static thresholds also created costly alert noise and false positives. Magnite works with many demand-side platforms (DSPs) across its global data centers in different time zones. Along the bid stream, there are many potential areas for communication or technical breakdown, which would prevent the bid from going into the auction, and negatively affect overall bid health.
About The Customer
Magnite is the world’s largest independent sell-side advertising platform. Publishers use Magnite’s technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust the platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. As one of the most successful global advertising technology companies, Magnite receives more than 13 trillion bid requests per month that are handled in its seven global data centers, housing more than 55,000 CPUs. Magnite’s lifeblood is its data centers, which analyze billions of data points in real time.
The Solution
Magnite implemented Anodot to monitor all of their business data in real time to enable a healthy and profitable ad marketplace. Anodot is able to scale across 7 data centers and over 700 partners to detect the root cause of revenue critical incidents for fast remediation. Anodot was up and running in days and the platform is intuitive enough for account managers who get real time alerts in their inbox and can take action without the need to get a data scientist involved. Anodot takes the solution to the next level, by learning the normal behavior of Magnite’s data and determining seasonality for each metric, unlike other solutions which cannot account for seasonal trends. With Anodot, running on AWS, leveraging S3, EMR and other components, Magnite can easily monitor all of their data in real time to aid in the creation of a fair and healthy ad marketplace.
Operational Impact
Quantitative Benefit
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