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IBM > Case Studies > Mankind Pharma uses information insight to create growth opportunities
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Mankind Pharma uses information insight to create growth opportunities

Technology Category
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
  • Analytics & Modeling - Real Time Analytics
  • Processors & Edge Intelligence - Embedded & Edge Computers
Applicable Industries
  • Pharmaceuticals
Applicable Functions
  • Discrete Manufacturing
  • Procurement
  • Product Research & Development
Use Cases
  • Predictive Maintenance
  • Inventory Management
  • Supply Chain Visibility
Services
  • Cloud Planning, Design & Implementation Services
  • Data Science Services
  • System Integration
The Challenge
Mankind Pharma, one of the fastest-growing pharmaceutical companies in India, was facing challenges due to poor visibility and integration across its extensive operations. The lack of a unified way of controlling and monitoring business activity made it difficult for decision-makers to gain the trusted insight they needed to optimize operations and plan strategy accordingly. This was holding the company back from making the most of growth opportunities in India's booming pharmaceuticals market. For instance, onboarding new carrying and forwarding agents took several weeks, by which time valuable opportunities to expand might be missed.
About The Customer
Mankind Pharma is among the top five fastest-growing pharmaceutical companies in India. Founded in 1995, the company has over 11,000 employees and a turnover of more than USD560 million. As a fully integrated pharmaceutical company, Mankind Pharma operates a comprehensive network of 16 manufacturing plants, 59 carrying and forwarding (C&F) agents, and 7,500 stockists. The company was looking to make the most of opportunities in India's booming pharmaceuticals market, which is expected to reach more than USD47 billion by 2018.
The Solution
Mankind Pharma decided to unify its operations on integrated SAP applications, running on leading IBM server and storage technology. The company worked with IBM Global Business Services to bring more than 100 entities onto a single SAP ERP platform within a tight implementation window of just seven months. The entire infrastructure is expertly managed by IBM Global Technology Services, delivering optimum availability and reliability while freeing Mankind Pharma from the expense and effort of system maintenance. The new solutions are delivering unprecedented visibility into business activity and have improved planning accuracy by 40 percent, helping teams make smarter decisions.
Operational Impact
  • Mankind Pharma has moved from manual processes to streamlined, online transaction processing, improving efficiency and accuracy.
  • The company has developed more than 50 different reporting dashboards, updated on a daily basis, which provide detailed views of manufacturing, planning, sales and distribution, financial information and more.
  • With rapid, deep insight into all aspects of operations, executives can make smarter, timelier decisions, helping Mankind Pharma boost business performance and profitability.
Quantitative Benefit
  • Reduced procurement costs by seven to eight percent
  • Improved planning accuracy by 40 percent
  • Reduced the time taken to onboard new carrying and forwarding agents from one month to one hour

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