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Neo@Ogilvy Improves Reporting Efficiency with Dundas Dashboard
Technology Category
- Application Infrastructure & Middleware - Data Visualization
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- System Integration
- Software Design & Engineering Services
The Challenge
In 2011, the Neo@Ogilvy London Office wanted to improve their existing reporting processes to match the increasing demands of managing global digital media campaigns for their clients. They needed a more advanced Business Intelligence solution and a data presentation platform to expose the reporting data housed in their data warehouse. Initially, many of their reporting processes were done in Excel. They implemented Microsoft’s SQL Server to manage the agency’s data more effectively but still needed a solution to expose that data to their clients and account teams.
About The Customer
Neo@Ogilvy is Ogilvy & Mather's global media agency and performance marketing network. It employs more than 800 digital experts in 40 offices worldwide. The agency was launched by Ogilvy & Mather in 2006 to help clients organize and relate complex consumer information so they can make time-sensitive decisions, monitor emerging trends, course-correct rapidly and jump on new business opportunities. The London office of Neo@Ogilvy was looking to improve their existing reporting processes to match the increasing demands of managing global digital media campaigns for their clients.
The Solution
Neo@Ogilvy chose Dundas Dashboard for its web browser-based accessibility and its flexibility and customizability. The agency wanted an interface that it could brand and customize for each client. Using Dundas, Neo@Ogilvy can provide clients with a branded dashboard that appears as if it has been built specifically for them, and that they can access from anywhere with a web connection. Dundas Dashboard also offered built-in features that Neo@Ogilvy liked, such as mapping and a powerful scripting language that allowed developers to integrate bespoke functionality.
Operational Impact
Quantitative Benefit
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